# Frolicking Forest Fashion Mulberry Fall 2009 ads Show Models in the Wild By Rachel | Published 2009-07-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mulberry-fall-2009-fashion References: [fashiongonerogue](http://www.fashiongonerogue.com/?p=9257) & [mulberry](http://www.mulberry.com/) For Mulberry’s [latest ads](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam), the company headed deep into the (fashion) wilderness. The ads, which were shot by Steven Meisel, show models Irina Kulikova and Kasia Struss frolicking through the forest, all the while wearing incredibly [fashionable clothes](https://www.trendhunter.com/trends/contemporary-femininity). The Mulberry ads by Steven Meisel show the models with big hair (perhaps it frizzed from all the running), and toting their favorite can’t-leave-home-without [Mulberry bags](https://www.trendhunter.com/trends/fendis-summer-2025-campaign). If only I dressed this well in the forest…who am I kidding? If only I could dress this well regularly! ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 64% | Activity: 64% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Forest Fashion:** Opportunity for fashion brands to create collections inspired by natural environments and outdoor activities. - **Wilderness Advertising:** Opportunity for brands to use natural settings and concepts for advertising campaigns. - **Outdoor Lifestyle:** Opportunity for brands to offer products and services that cater to people who enjoy outdoor activities. ### Industries Being Reshaped - **Fashion Industry:** Fashion brands can create collections inspired by natural environments and outdoor activities. - **Marketing and Advertising Industry:** Brands can use natural settings and concepts for advertising campaigns. - **Outdoor Recreation Industry:** Brands can offer products and services that cater to people who enjoy outdoor activities. ## Related on Trend Hunter - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Quilted Luxury Bags](https://www.trendhunter.com/trends/mulberry-softie.md) - [Botanically Inspired Fashion Lines](https://www.trendhunter.com/trends/burberry-x-highgrove.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Outdoor-Ready Luxurious Fashion Series](https://www.trendhunter.com/trends/fendi-3.md)