# Store-Branded Hotel Activations The Muji Hotel in Tokyo is Located in the Ginza Region of Tokyo By Kalin Ned | Published 2019-03-29 | World Source: Trend Hunter, https://www.trendhunter.com/trends/muji-hotel-in-tokyo References: [hypebeast](https://hypebeast.com/2019/3/muji-hotel-ginza-inside-look-opening-date) & [hotel.muji](https://hotel.muji.com/en/) The new Muji hotel in Tokyo is a follow-up of the first successful activation by the minimalist Japanese store in Shenzhen, China. The new hospitality establishment is described by the brand as "anti-gorgeous" and "anti-cheap." Of course, like its predecessor, the Muji hotel in Tokyo spotlights products that are sold in retail locations and allows guests "to have items sent from the store to their room." Moreover, the new concept introduces nine different types of room, signified with letters from the alphabet — from A to I. The options include different arrangements and features like bunk beds or open-concept and so on. Moreover, the Muji hotel also subscribes to the principles of sustainability as there is great emphasis on recyclable design. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 63% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What's Driving This Trend - **Store-branded Hotels:** Opportunity for retail brands to expand into the hospitality industry and offer unique experiences to customers. - **Minimalist Accommodations:** Opportunity to create hotels with minimalist design and aesthetic, catering to customers seeking simplicity and functionality. - **Product-centric Hospitality:** Opportunity to integrate retail products into hotel experiences, allowing guests to access and purchase items directly from their room. ### Who This Affects Most - **Retail:** Retailers can leverage their brand and product offerings by creating their own branded hotels, expanding their reach and customer base. - **Hospitality:** Hotels can adopt minimalist design principles and incorporate sustainable practices to attract customers seeking unique and eco-friendly accommodations. - **Design & Manufacturing:** Design and manufacturing companies can collaborate with retail brands to create furniture and products specifically tailored for store-branded hotels. ## Related on Trend Hunter - [Retailer-Owned Japanese Homes](https://www.trendhunter.com/trends/base-kamogawa.md) - [Retailer-Opened Food Markets](https://www.trendhunter.com/trends/muji-food-market-1.md) - [Modular Retail Product-Designed Homes](https://www.trendhunter.com/trends/muji-muji-55.md) - [Branded Design Exhibitions](https://www.trendhunter.com/trends/muji-is.md) - [Zen Practices-Inspired Hotel Expansions](https://www.trendhunter.com/trends/jw-marriott-hotel-tokyo.md) - [Stationery-Themed Hotel Rooms](https://www.trendhunter.com/trends/villa-fontaine-haneda-airport.md) - [Opulent Culturally-Inspired Hotels](https://www.trendhunter.com/trends/bulgari-hotel-tokyo.md) - [City-Based Resort Expansions](https://www.trendhunter.com/trends/fufu-tokyo-ginza.md) - [Tokyo-Inspired Contemporary Hotels](https://www.trendhunter.com/trends/trunkhotel-cat-street.md)