# Minimalist Face Masks Muji Face Masks Arrive in a Crisp White Colorway By Ell Smith | Published 2020-09-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/muji-face-mask References: [hypebae](https://hypebae.com/2020/9/muji-canada-reusable-face-masks-coronavirus-covid-19-pandemic-sustainable-price-where-to-buy) & [instagram](https://www.instagram.com/p/CEUR-J9Fo7f/) Muji face masks are as stylish and minimalist as one might expect, offering a simple, [re-usable solution](https://www.trendhunter.com/trends/everlast-eye-mask) to the typical blue medical masks one might be sporting. Face masks and protective gear are here to stay, and there's no better way to help slow the spread of COVID-19 like wearing a mask that's comfortable, breathable and washable. Muji's masks hit all three of these requirements boasting three lightweight layers that enhance protection without being too heavy. The brand took to its [Instagram](https://www.trendhunter.com/trends/adizero-evo-sl-gsnk) page to demonstrate how to properly clean the masks using a gentle cleanser, as they shouldn't be bleached or placed in the laundry machine. The [minimalist white masks](https://www.trendhunter.com/trends/everyday-glasses) are available in convenient packs of three. Image Credit: Muji ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 78% | Activity: 53% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Minimalist Face Masks:** Designing face masks with a minimalist aesthetic that offers a stylish and simple alternative to traditional medical masks. - **Comfortable and Breathable Masks:** Creating masks that prioritize comfort and breathability without compromising on protection. - **Sustainable and Reusable Masks:** Developing masks that are washable and reusable to reduce waste and provide a more sustainable solution. ### Industries Being Reshaped - **Fashion and Apparel Industry:** Leveraging the fashion industry's expertise in design and aesthetic to create stylish face masks. - **Healthcare Industry:** Collaborating with healthcare professionals to design masks that prioritize comfort and protection. - **Sustainable Products Industry:** Exploring opportunities to develop eco-friendly and reusable face masks that align with sustainability goals. ## Related on Trend Hunter - [Customizable Style Face Masks](https://www.trendhunter.com/trends/rpur-fiit.md) - [Minimal Collaborative Lifestyle Sneakers](https://www.trendhunter.com/trends/club-c-85-4.md) - [Reimagined Sleek Paper Bags](https://www.trendhunter.com/trends/muji-labo.md) - [Minimalist Brand Exhibitions](https://www.trendhunter.com/trends/muji-is-exhibition-series.md) - [Aerodynamic Filtration Face Masks](https://www.trendhunter.com/trends/goa-face-protector.md) - [Copper-Infused Face Masks](https://www.trendhunter.com/trends/aebl-epion.md) - [Air-Blowing Face Masks](https://www.trendhunter.com/trends/air-mask.md) - [Powered Breathability Face Masks](https://www.trendhunter.com/trends/performance-face-mask.md) - [Connected Emotive Face Masks](https://www.trendhunter.com/trends/w3e-mask-expressive-emotion.md)