# Collaborative Papercraft Toys Muji and LEGO Rethink Paper-Punchers and Toy Blocks By Katie Cordrey | Published 2010-01-14 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/muji-and-lego References: [coolest-gadgets](http://www.coolest-gadgets.com/20091123/muji-lego-kits-lego-creative-toy/) & [muji.net](http://www.muji.net/store/pc/user/campaign/campaign091113_01.jsp) Denmark’s legendary toy maker [LEGO](https://www.trendhunter.com/trends/dollhouse-concept) has teamed up with Japan’s design giant [Muji](https://www.trendhunter.com/trends/muji-labo) to create a new line of toys that allows users to add paper to their [toy block creations](https://www.trendhunter.com/trends/herschel-x-lego). Four different boxed sets are available. Each set has toy bricks from LEGO. Muji has contributed colored paper and stencils. A special hole-punch enables perfectly spaced holes to be made in paper cut-outs. The cut-outs can then be placed in the intersections of snap-together LEGO blocks. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 54% | Activity: 27% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **Collaborative Toy Design:** The collaboration between Muji and LEGO showcases the trend of toy companies collaborating to create innovative and unique play experiences. - **Customizable Paper Accessories:** The addition of paper and stencils to LEGO blocks opens up the trend of customizable accessories in the toy industry, allowing children to personalize their creations. - **Integration of Traditional and Digital Play:** By combining paper cut-outs with LEGO blocks, the collaboration highlights the trend of integrating traditional and digital play elements to provide a more engaging and interactive experience. ### Industries Being Reshaped - **Toy Manufacturing:** The collaboration between Muji and LEGO presents an opportunity for toy manufacturers to explore partnerships with other companies to create innovative and collaborative play experiences. - **Arts and Crafts:** The inclusion of paper and stencils in toy creations opens up opportunities for the arts and crafts industry to develop new products and accessories tailored for toy customization. - **Educational Games and Toys:** The integration of paper cut-outs with LEGO blocks presents an opportunity for the educational game and toy industry to enhance learning experiences by combining physical and creative elements. ## Related on Trend Hunter - [Block Puzzle Modular Dollhouses](https://www.trendhunter.com/trends/dollhouse-concept.md) - [Building Block-Inspired Furniture Collections](https://www.trendhunter.com/trends/lego-x-room-copenhagen.md) - [Building Block Art Sets](https://www.trendhunter.com/trends/art-project-create-together.md) - [Multifunctional Game Sets](https://www.trendhunter.com/trends/the-lego-group.md) - [Iconic Franchise Puzzle Partnerships](https://www.trendhunter.com/trends/lego-and-pokmon.md) - [Contemporary Art Puzzle Sets](https://www.trendhunter.com/trends/modern-art-building-set.md) - [Combination Building Block Toys](https://www.trendhunter.com/trends/omnicompatible-wooden-bricks.md) - [Dream-Inspired Building Toys](https://www.trendhunter.com/trends/lego-dreamzzz.md) - [Customizable Toy Islanders](https://www.trendhunter.com/trends/animal-crossing-1.md)