# Speech-Minimizing Coffee Cups 'Mugs of Authority' Protect Teachers' Voices By Marissa Brassfield | Published 2008-12-14 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/mugs-of-authority References: [neatorama](http://www.neatorama.com/2008/12/13/mugs-of-authority/) & [concentrate.org.uk](http://www.concentrate.org.uk/index.php?page=115) I give Concentrate an A for effort for their 'Mugs of Authority' [coffee cups](https://www.trendhunter.com/trends/temperature-control-smart-mug). The phrases on these mugs were those that teachers told Concentrate they repeated the most frequently. The three mugs--"Don't Mess About," "Stop Doing That," and "Put That Down," seem like they'd be a great idea in theory. However, not to rain on anyone's parade, but I have a feeling that if these students were the sort to listen to a teacher pointing at a mug, they wouldn't act up in the first place. I propose they be marketed towards couples and roommates instead. Toilet seat up? Stop doing that. Heading out for a night on the town? Don't mess about. Drunk roommate stumbling in with a fugly girl in his arms? Put that down. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 17% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) ## Key Themes ### What Makes This Trend Stand Out - **Speech-minimizing Coffee Cups:** Coffee cups designed to display frequently repeated phrases to minimize speech for teachers and other professionals. - **Mugs of Authority:** Unique coffee cups designed to communicate messages effectively in various settings. - **Couples and Roommates Marketing:** Targeting the market of couples and roommates with coffee cups designed to communicate messages and address common issues. ### Sectors Adopting This - **Education:** Opportunity for innovative products that address speech-minimizing needs in educational settings. - **Hospitality:** Potential for coffee cups with effective communication designs to enhance customer experiences in hotels and restaurants. - **Home Decor:** Market potential for coffee cups as home decor items that communicate messages and address everyday issues. ## Related on Trend Hunter - [Utensil Holding Mugs](https://www.trendhunter.com/trends/1handmug.md) - [Limited-Edition April Fool's Lines](https://www.trendhunter.com/trends/oops-collection.md) - [Coffee-Cooling Travel Mugs](https://www.trendhunter.com/trends/beverage-tumbler.md) - [Safety-Focused Drinking Mugs](https://www.trendhunter.com/trends/antichoke-mug.md) - [Sensor-Guided Tea Cups](https://www.trendhunter.com/trends/soundsip.md) - [Love-Reminding Kitchenware](https://www.trendhunter.com/trends/i-love-you-because-mug.md) - [Anthropomorphic Cup Plush Toys](https://www.trendhunter.com/trends/amusesable-coffee.md) - [Handle-Free Coffee Mugs](https://www.trendhunter.com/trends/pinch-hold.md) - [Encouraging Reminder Kitchenware](https://www.trendhunter.com/trends/my-goal-this-week-mug.md)