# Proper Professional Campaigns The Mugler Spring/Summer Advertisements Display Prim Looks By Jordy E | Published 2014-12-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mugler-springsummer References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2014/12/joséphine-le-tutour-for-mugler-ss-2015-campaign-by-josh-olins.html) & [mugler](http://www.mugler.com) The [Mugler](https://www.trendhunter.com/trends/mugler1) Spring/Summer 2015 campaign displays a professional approach to feminine dress. The advertisements feature Josephine Le Tutour who channeled the [modern career woman](https://www.trendhunter.com/trends/after-hours-collection), posing earnestly for photographer Josh Olins who opted for a basic staircase backdrop. Present in these Mugler advertisements are prim blazers, sleek cut out dresses and strap open-toe heels. The pieces are highly appropriate for warm weather and are moreover well-suited to many formal and semi-formal environments, making the line all the more appealing for those looking to accommodate multifaceted lifestyles. Accessories and cosmetics are kept rather subdued in this Olins series. Given the [black color palette](https://www.trendhunter.com/trends/jiyongkim-fw25), shoppers can infuse the line with their own take on beauty as the apparel suits varying looks. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 25% | Activity: 29% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Prim Apparel:** Designing more prim and sleek office wear can be a disruptive innovation opportunity for fashion brands. - **Subdued Accessories:** Developing more subdued accessories to complement professional attire can be a disruptive innovation opportunity for accessory brands. - **Multifaceted Lifestyles:** Creating versatile clothing lines that cater to multifaceted lifestyles can be a disruptive innovation opportunity for fashion brands. ### Where This Applies - **Fashion:** Fashion industry can explore opportunities related to developing prim and sleek office wear, creating versatile clothing lines and developing subdued accessories. - **Cosmetics:** Cosmetic industry can explore opportunities related to creating simple yet bold makeup looks to complement professional attire. - **Footwear:** Footwear industry can explore opportunities related to creating more sleek and comfortable office footwear that can be worn all day. ## Related on Trend Hunter - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Seasonal Fashion Campaign](https://www.trendhunter.com/trends/y3-ss26.md)