# Affordable Figure-Hugging Apparel H&M's Next Designer Collaboration Taps Mugler By Kanesa D | Published 2023-02-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mugler-1 References: [hypebae](https://hypebae.com/2023/2/hm-mugler-collaboration-news-announcement-release-info) & [www2.hm](https://www2.hm.com/en_ca/index.html) [H&M](https://www.trendhunter.com/trends/femininity-in-bloom) is partnering with a significant cultural innovator following previous collaborations with Moschino, Simone Rocha, and Indian designer Sabyasachi. The new line was created under the direction of [Mugler's](https://www.trendhunter.com/trends/spiral-01) Design Director, Casey Cadwallader, and is intended to reflect the Mugler brand’s distinctive style and look while fusing it with H&M's [affordable prices and ready-to-wear selection](https://www.trendhunter.com/trends/old-navy-x-anna). Mugler is the perfect choice for this collaboration, as the brand is at the height of its popularity. The collection is rumored to boast Mugler’s signature styles, such as figure-hugging silhouettes and curved designs. There is also a chance that the duo will release a series of accessories to match the apparel offerings. In the spring of 2023, the Mugler x H&M collection is scheduled to debut online and in a few H&M locations. Image Credit: Fillippo Fior, gorunway.com, [hypebae](https://hypebae.com/2023/2/hm-mugler-collaboration-news-announcement-release-info), [www2.hm](https://www2.hm.com/en_ca/index.html) ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 6% | Activity: 6% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Designer Collaboration Trend:** Designers partnering with affordable fashion brands creates an opportunity for disrupting the luxury fashion industry by offering designer styles at affordable prices. - **Figure-hugging Apparel Trend:** Growing demand for figure-hugging silhouettes indicates an opportunity for disrupting the clothing industry with innovative fabrics and technologies that provide comfort and style simultaneously. - **Curved Design Trend:** Designing clothing with curved designs presents an opportunity for disrupting the fashion industry with new patterns and shapes that challenge the traditional straight-line approach. ### Industries Being Reshaped - **Fashion Retail Industry:** Affordable designer collaborations can disrupt the fashion retail industry by offering luxury styles at budget-friendly prices. - **Textile Industry:** Figure-hugging apparel trend presents an opportunity for the textile industry to innovate new fabrics that provide comfort and style simultaneously. - **Fashion Accessories Industry:** Collaborating on fashion accessories can disrupt the industry by offering unique pieces that match the designer collections and catering to consumer's desire for completing their look with matching accessories. ## Related on Trend Hunter - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Glam Indian Apparel](https://www.trendhunter.com/trends/anamika-khanna-x-hm.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md) - [Celebrity-Designed Street Fashion](https://www.trendhunter.com/trends/victoria-beckham-2.md) - [Dark Musical-Film-Inspired Capsules](https://www.trendhunter.com/trends/land-of-oz.md) - [Show-Inspired Tropical Apparel](https://www.trendhunter.com/trends/the-white-lotus-1.md) - [Contemporary Collaborative Collections](https://www.trendhunter.com/trends/mytheresa.md) - [Collaborative Premium Technical Fashion](https://www.trendhunter.com/trends/mm6-maison-margiela-and-salomon.md)