# Microwavable Baked Snacks The Betty Crocker 'Mug Treats' Make Cakes, Cookies, Muffins and Brownies By Laura McQuarrie | Published 2018-02-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mug-treats References: [bakingbusiness](http://www.bakingbusiness.com/Multimedia/Slideshows/2018/2/Whats-new-in-food-021418/General-Mills.aspx?TipID=0) & [bettycrocker](https://www.bettycrocker.com/products/betty-crocker-mug-treats) While there are now many brands that offer microwavable mug cake mixes, General Mills’s Betty Crocker brand is putting its own spin on the idea with its all-new line of 'Mug Treats.' As well as offering mixes for single-serving Triple Chocolate Cake and Rainbow Chip Cake, the collection also includes options to help consumers quickly whip up everything from [muffins and brownies](https://www.trendhunter.com/trends/brownie-cookies) to cookies. Each indulgent mug snack is paired with some sort of topping—while the [Blueberry Muffin Mix](https://www.trendhunter.com/trends/cheesecake-muffin-mix) is sold with a Cream Cheese Glaze, the [Soft-Baked Chocolate Chip Cookie Mix](https://www.trendhunter.com/trends/soft-baked-cookie-mix) is matched with a decadent fudge topping. Each of these Mug Treats can be prepared in the microwave in about a minute, making for unbelievably quick, easy and indulgent snack or dessert. Image Credit: Betty Crocker ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 44% | Activity: 66% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Microwavable Baked Snacks:** Opportunity for innovative flavors and toppings for microwavable mug treats. - **Single-serving Convenience:** Disruptive innovation opportunity to create more single-serving dessert options for on-the-go consumption. - **Quick and Easy Desserts:** Potential for disruptive innovation in developing even faster microwave dessert options. ### Sectors Adopting This - **Food Manufacturing:** Chance for food manufacturers to expand their product lines with microwavable baked snacks. - **Packaged Foods:** Opportunity for packaged foods companies to create convenient, single-serving dessert mixes for consumers. - **Kitchen Appliances:** Disruptive innovation opportunity in developing advanced microwave technologies for faster and more efficient baking. ## Related on Trend Hunter - [Branded Candy Baking Mixes](https://www.trendhunter.com/trends/betty-crocker-mms-baking-mixes.md) - [Nutty Chocolate Baking Mixes](https://www.trendhunter.com/trends/reeses-baking-mixes.md) - [Seasonal Soft-Baked Cookie Mixes](https://www.trendhunter.com/trends/betty-crocker-soft-baked-cookie-mix.md) - [Keto-Friendly Mug Cakes](https://www.trendhunter.com/trends/microwavable-mug-cakes.md) - [Instant Gratification Cake Kits](https://www.trendhunter.com/trends/tasty-tinies.md) - [Health-Focused Mug Cakes](https://www.trendhunter.com/trends/beloved-foods.md) - [Branded Chocolate Baking Mixes](https://www.trendhunter.com/trends/ghirardelli-brownie-cookie-bar-mix.md) - [Classic Baking Mix Collections](https://www.trendhunter.com/trends/bobs-red-mill-1.md) - [Fruit-Flavored Cookie Mixes](https://www.trendhunter.com/trends/soft-baked-cookie-mix.md)