# Savory Mug Snacks Mug Shot Makes Quick, Hot Snacks Out of a Mug By Laura McQuarrie | Published 2021-01-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mug-shot References: [fabnews.live](https://fabnews.live/mug-shot-repositions-to-appeal-to-everyday-snackers-with-design-by-brandon/) Those who are familiar with making [mug cakes](https://www.trendhunter.com/trends/beloved-foods) will appreciate being able to make [hot snacks and soups](https://www.trendhunter.com/trends/wholesome-lab-co) in the same way with Mug Shot. The range of healthy and convenient products shares Asian-inspired flavors like Thai and Sweet & Sour Noodles, plus other varieties like Tomato and Herb pasta. The perfectly portioned meals were created to fuel healthy appetites and share a comforting way to enjoy a meal in a way that's quick yet also immensely comforting, especially thanks to flavors that are familiar. The brand also offers pasta and noodles by the cup in a more familiar instant cup format. According to the Design Director at [Brandon](https://www.trendhunter.com/trends/doh), Bobby Wells, the brand is shifting to position itself as a provider of "Comforting Moments" and the "toned-down colour palette helps to remove any connotations that it’s for kids." ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 51% | Activity: 78% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Mug Meals:** The rise of Mug Shot highlights a growing trend towards convenient and portioned meals made in a mug or cup. - **Asian-inspired Flavors:** The popularity of Mug Shot's Asian-inspired flavors like Thai and Sweet & Sour Noodles reflects a trend towards international and adventurous food offerings. - **Healthy Convenience:** Mug Shot's emphasis on healthy and convenient snacks and meals taps into a growing trend towards on-the-go and better-for-you food options. ### Where This Applies - **Convenience Food:** The convenience food industry could benefit from exploring the mug meal concept to provide easy and quick meal solutions for busy consumers. - **Packaged Meals:** Packaged meal companies can differentiate themselves by offering more diverse and international flavors, similar to Mug Shot's Asian-inspired options. - **Foodservice:** Foodservice providers can capitalize on the trend towards healthy convenience by offering meal options that are both portable and nutritious. ## Related on Trend Hunter - [Recyclable Soup Packaging](https://www.trendhunter.com/trends/mug-shot-range.md) - [Convenient Instant Pasta Pots](https://www.trendhunter.com/trends/pasta-pots.md) - [Customizable Mug Cakes](https://www.trendhunter.com/trends/mugsy-mug-cake-mix.md) - [Restaurant-Inspired Instant Noodle Cups](https://www.trendhunter.com/trends/itsu-noodles-broth.md) - [Premium Instant Soups](https://www.trendhunter.com/trends/premium-instant-soups.md) - [Free-From Instant Soup Products](https://www.trendhunter.com/trends/soul-kitchen-plus-range.md) - [Savory Oat-Based Lunch Meals](https://www.trendhunter.com/trends/convenience-meals.md) - [Spicy Noodle Soups](https://www.trendhunter.com/trends/mep.md) - [Snackable Pasta Pots](https://www.trendhunter.com/trends/knorr-mini-meals.md)