# Cake Mug Subscriptions 'Mug Made' Offers Weekly Cake-in-a-Cup Ingredients to Members By Mishal Omar | Published 2016-12-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/mug-made References: [kickstarter](https://www.kickstarter.com/projects/96189204/mug-made?ref=category_recommended) & [mugmade](http://www.mugmade.com/) Mug Made is a homemade [subscription service](https://www.trendhunter.com/trends/dekf-coffee-roasters) that capitalizes on the popularity that "cake mugs" have seen in the past few years. The service provides those who sign up for it with a new flavor of [cake each week](https://www.trendhunter.com/trends/cake-picnic), as well as with a Mug Made cup beforehand that is used as the product that holds the cake. With only two minutes in the microwave, users of the service are provided with a freshly "baked" cake. Flavors in the collection include red velvet, strawberry and vanilla, chocolate and salted caramel, blueberry, Oreo and Nutella. The service also comes with a t-shirt, a mini whisk and a mug cake cookbook for subscribers to make their own desserts at home. The Mug Made subscription is ideal for people with a sweet tooth who lack the time or patience to [cook their own desserts from scratch](https://www.trendhunter.com/trends/mr-kipling-signature-collection-mixes). ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 58% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What Makes This Trend Stand Out - **Cake Mug Subscriptions:** The trend of cake mug subscriptions allows for personalized and convenient dessert experiences. - **Homemade Subscription Services:** The trend of homemade subscription services provides a unique and convenient way for consumers to enjoy freshly baked goods at home. - **Personalized Desserts:** The trend of personalized desserts offers consumers the opportunity to customize their cake-in-a-cup flavors and enjoy unique dessert experiences. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can explore the cake mug subscription trend to offer innovative dessert options and capitalize on consumer demand for convenience. - **Subscription Services:** The subscription services industry can expand into homemade subscription services to cater to consumers seeking unique and convenient experiences in various product categories. - **E-commerce:** The e-commerce industry can leverage the trend of personalized desserts to offer customizable dessert options and enhance the online shopping experience for consumers. ## Related on Trend Hunter - [Keto-Friendly Mug Cakes](https://www.trendhunter.com/trends/microwavable-mug-cakes.md) - [Health-Focused Mug Cakes](https://www.trendhunter.com/trends/beloved-foods.md) - [Instant Gratification Cake Kits](https://www.trendhunter.com/trends/tasty-tinies.md) - [Vegan-Friendly Baking Kits](https://www.trendhunter.com/trends/glutenfree-molten-chocolate-cake-baking-kit.md) - [Subscription-Based Baking Kits](https://www.trendhunter.com/trends/the-pastry-project.md) - [Ready-to-Bake Cupcake Batters](https://www.trendhunter.com/trends/bunnie-cakes.md) - [Customizable Tea Subscription Plans](https://www.trendhunter.com/trends/customizable-tea-subscription.md) - [Instant Carrot Cake Packs](https://www.trendhunter.com/trends/instant-carrot-cake.md) - [Cafeteria-Inspired Cake Products](https://www.trendhunter.com/trends/chocolate-old-school-cake.md)