# Bagel-Muffin Hybrids The 'Mufgel' Combines the Best Parts of Bagels and Muffins By Mishal Omar | Published 2016-08-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mufgel References: [mashable](http://mashable.com/2016/08/15/mufgel/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_source=feedly&utm_medium=webfeeds) & [brooklyn.news12](http://brooklyn.news12.com/bk-shop-rolling-out-muffin-bagel-combo-dubbed-mufgel-1.12080672) The 'mufgel' is a cross between a bagel and a muffin that offers all the flavorful and textural benefits of both. Known for its unusual pastries and baked goods such as the rainbow bagel, 'The [Bagel Store](https://www.trendhunter.com/trends/everything-bagel-mac-cheese)' in Williamsburg, Brooklyn has coined the term and offers these unusual bagel-muffin hybrid foods. The mufgels come in a variety of flavors including [cream cheese](https://www.trendhunter.com/trends/ube-caramelized-maui-gold-pineapple-schmear), mozzarella and sun-dried tomato, fruity pebbles with cream as well as cheese combined with [chocolate chips and Oreos](https://www.trendhunter.com/trends/oreo-muffins). The many flavor combinations that the Mufgel offers provide a diverse experience for food lovers. This novelty baked good is perfect for self-proclaimed foodies who are constantly on the hunt for the unique next food item to test. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 62% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Bagel-muffin Hybrids:** The 'mufgel' combines the best parts of bagels and muffins, offering a unique and flavorful experience. ### Where This Applies - **Bakery Industry:** The bakery industry can explore the creation of more innovative hybrid pastries like the 'mufgel'. - **Food and Beverage Industry:** The food and beverage industry can capitalize on the popularity of unique and novel food items like the 'mufgel' to attract food enthusiasts. - **Café and Coffee Shop Industry:** Cafés and coffee shops can introduce bagel-muffin hybrids like the 'mufgel' as a trendy and exclusive menu item to attract customers. ## Related on Trend Hunter - [Savory Bagel Mochis](https://www.trendhunter.com/trends/everything-bagel-mochi.md) - [Cheesecake Muffin Mixes](https://www.trendhunter.com/trends/cheesecake-muffin-mix.md) - [Sweet-Savory Bagel Donuts](https://www.trendhunter.com/trends/philadelphia-cream-cheese-debuts.md) - [Clean-Label Protein Muffins](https://www.trendhunter.com/trends/muffits.md) - [Dessert-Inspired Cookie-Flavored Bagels](https://www.trendhunter.com/trends/cookies-ncream-bagels.md) - [Red Velvet Bagel Bites](https://www.trendhunter.com/trends/red-velvet-philly-bagel-bomb.md) - [Sandwich Cookie-Inspired Muffins](https://www.trendhunter.com/trends/oreo-muffins.md) - [Artisanal Bagel Craft Beers](https://www.trendhunter.com/trends/blue-moon-beer-bagel.md) - [Convenient Muffin-Style Cinnamon Buns](https://www.trendhunter.com/trends/cinnamon-buns-muffins.md)