# Allergy-Friendly Baking Mixes The Muff'n Stuff Baking Mixes are Made Without Common Food Allergens By Katherine Pendrill | Published 2017-03-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/muffn-stuff References: [tafv.net](http://tafv.net/muffn-stuff/) & [facebook](https://www.facebook.com/pg/theallergyfriendlyvegetarian/photos/?ref=page_internal) In an effort to help those with common food allergens still experience the joy of baking at home,The Allergy Friendly Vegetarian released a line of [vegan baking mixes](https://www.trendhunter.com/trends/banana-bread-mix) called 'Muff'n Stuff.' Under the moniker of "Bringing Yummy To Fragile Tummies!," the mixes make it easier than ever for those with food allergens to enjoy freshly baked treats. Muff'n Stuff is a line of dry baking mixes that are free of the [eight common food allergens](https://www.trendhunter.com/trends/freeform): dairy, soy, wheat, eggs, fish, shellfish, peanuts and treenuts. The mixes are also free of other potential allergens such as corn, sesame and gluten. Instead, the mixes are made with wholesome, vegan-friendly ingredients and less sugar that traditional storebought mixes. Available in delicious flavors such as chocolate and pumpkin spice, the [allergy-friendly baking mixes](https://www.trendhunter.com/trends/allergyfriendly-bag-o-treats) are a tasty option for those who adhere to specialty diets. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Allergy-friendly Baking:** Opportunity for creating more allergy-friendly baking products and expanding product offerings. - **Vegan Baking:** Potential for developing vegan baking mixes for a growing market of plant-based consumers. - **Specialty Diets:** Demand for more baking mixes catering to specific dietary restrictions, opening up a niche market with growth potential. ### Sectors Adopting This - **Food Manufacturing:** Chance to produce and distribute allergy-friendly baking mixes for consumers with food allergies, increasing market share. - **Health and Wellness:** Opportunity for companies to tap into the growing demand for specialty diet products in the health and wellness industry. - **Retail:** Potential for retailers to stock allergy-friendly baking mixes and cater to the expanding market of consumers with food allergies. ## Related on Trend Hunter - [Allergy-Safe Cookies](https://www.trendhunter.com/trends/allergysmart.md) - [Allergy-Friendly Celebration Cakes](https://www.trendhunter.com/trends/just-love.md) - [Allergen-Free Pumpkin Spice Goods](https://www.trendhunter.com/trends/allergenfree-pumpkin-spice.md) - [Whimsical Free-From Cookie Mixes](https://www.trendhunter.com/trends/valentines-day-cookie-mixes.md) - [Clean-Label Protein Muffins](https://www.trendhunter.com/trends/muffits.md) - [Free-From Cinnamon Muffins](https://www.trendhunter.com/trends/glutenfree-cinnamon-chip-muffins.md) - [Free-From Confetti Cakes](https://www.trendhunter.com/trends/just-loves-confetti-traybake.md) - [Health-Focused Plant-Based Baking Mixes](https://www.trendhunter.com/trends/plantbased-baking-mix.md) - [Farmer-Supporting Baking Mixes](https://www.trendhunter.com/trends/gluten-free-baking-mixes.md)