# Muffin-Scented Imperial Stouts This Beer is Reminiscent Of Freshly Baked Banana Nut Muffins By Rahul Kalvapalle | Published 2022-02-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/muffinscented-imperial-stout References: [brewbound](https://www.brewbound.com/news/the-aroma-of-fresh-baked-banana-nut-muffins-drifts-from-the-bruerys-newest-release) & [thebruery](https://www.thebruery.com/products/bakery-banana-nut-muffin)  The Bruery, a craft brewery that's situated in California's Orange County and has made a name for itself for its innovative takes on craft beer, has launched a delectable new imperial stout that may make you think that you've been temporarily transported to a bakery that specializes in banana nut muffins. That's because this particular brew happens to present [warm pastry aromas](https://www.trendhunter.com/trends/vault-city-dubaistyle-chocolate-pistachio), as is only appropriate given that it's part of the Bruery's Bakery Series. This imperial stout is full bodied in nature with [rich notes of banana](https://www.trendhunter.com/trends/lexplicite-by-thoo) as well as hints of walnut, with a banana nut muffin aroma dominating the experience. In the words of brand director Caitie Gold, the Banana Nut Muffin imperial stout "delivers the perfect combination of fresh early-morning aromas that will awaken the nostalgia in everyone." Image Credit: The Bruery ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 18% | Activity: 9% | Freshness: 11% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Pastry-inspired Craft Beers:** Breweries are creating innovative flavors based on popular pastries, catering to consumer nostalgia and offering unique experiences. - **Nostalgia-driven Beverages:** Beverage makers are capturing nostalgic flavors in their products, allowing customers to relive cherished memories and generate brand loyalty. - **Aromatherapy-infused Drinks:** Incorporating strong, pleasant scents into libations can enhance the overall experience for consumers and boost demand for unique beverages. ### Industries Being Reshaped - **Dessert Pairing Services:** Offering curated craft beer pairings with desserts can elevate dining experiences and capitalize on the trend of pastry-inspired brews. - **Bakery & Brewery Collaborations:** Bakeries and breweries partnering for limited releases can innovate with mutual expertise, boosting both businesses in the process. - **Scent Marketing for Beverages:** Utilizing scent marketing for alcoholic drinks can enhance consumer experiences, promote recognition, and influence purchasing decisions. ## Related on Trend Hunter - [Sticky Bun-Flavored Stouts](https://www.trendhunter.com/trends/pastry-stout.md) - [Chocolate-Heavy Imperial Stouts](https://www.trendhunter.com/trends/chocolateheavy-imperial-stout.md) - [Cocoa-Spiked Imperial Stouts](https://www.trendhunter.com/trends/cocoaspiked-imperial-stout.md) - [Barrel-Aged Milk Stouts](https://www.trendhunter.com/trends/barrelaged-milk-stout.md) - [Minty Imperial Stouts](https://www.trendhunter.com/trends/imperial-stouts.md) - [Delectable Double Fudge Stouts](https://www.trendhunter.com/trends/fudge-stout.md) - [Coffee-Infused Macaroon Stouts](https://www.trendhunter.com/trends/macaroon-stout.md) - [Explosively Strong Imperial Stouts](https://www.trendhunter.com/trends/strong-imperial-stouts.md) - [Cookie-Flavored Milk Stouts](https://www.trendhunter.com/trends/peanutbutter-milk-stout.md)