# Immune-Boosting Protein Powders KOS Blueberry Muffin Protein Powder Contains Spirulina & More By Laura McQuarrie | Published 2021-01-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/muffin-protein-powder References: [prnewswire](https://www.prnewswire.com/news-releases/plant-based-innovator-kos-spreads-its-roots-into-new-retailers-and-announces-new-product-innovations-301201791.html) & [kos](https://kos.com/collections/shop-all/products/kos-organic-plant-protein-with-blue-spirulina-and-immunity-blend-blueberry-muffin-15-servings) Blueberry Muffin Protein Powder is one of the products that's helping to expand KOS' range of organic, [plant-based protein powder](https://www.trendhunter.com/trends/evive-debuts-protein-powders) and it is enhanced with ingredients that are particularly relevant to the current times. The plant-powered protein powder includes spirulina and immune-boosting antioxidants and supplies 20 grams of protein and 170 calories per serving. The organic protein blend combines all-[organic pea protein](https://www.trendhunter.com/trends/organic-pea-protein-powder) with flax seed, pumpkin seed protein, quinoa trim and organic chia seed, plus a digestive enzyme blend. The nourishing formula also contains organic blueberry flakes, plus [adaptogenic mushrooms and superfood ingredients](https://www.trendhunter.com/trends/superfoods-drink-mix) like elderberry. The brand is also introducing Unflavored and Unsweetened Protein Powder and Salted Caramel Coffee Protein Powder with 50 milligrams of caffeine. Image Credit: KOS ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 65% | Activity: 74% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Protein Powders:** There's a growing demand for plant-based protein powders that are environmentally friendly and better for human health. - **Immunity-boosting Supplements:** Due to the current need for immunity-boosting products, there is an opportunity for companies to create innovative supplements with immune-boosting ingredients. - **Functional Protein Powders:** Consumers are seeking out protein powders that are not only high in protein content but also contain functional ingredients like antioxidants, probiotics, and adaptogens. ### Where This Applies - **Nutrition:** The nutrition industry can benefit from incorporating immune-boosting ingredients like spirulina and elderberry in their products. - **Fitness:** Fitness companies can capitalize on the growing demand for plant-based protein powders and create products tailored to fitness enthusiasts. - **Food and Beverage:** Food and beverage companies have the opportunity to create functional protein powder products that can be used as ingredients in foods like baked goods or added to smoothies. ## Related on Trend Hunter - [Science-Backed Protein Powders](https://www.trendhunter.com/trends/soylent-complete-protein-powder.md) - [Chaga Mushroom Proteins](https://www.trendhunter.com/trends/purica-power-vegan.md) - [Plant-Based Mushroom Powders](https://www.trendhunter.com/trends/laird-superfood-renew.md) - [Asian-Inspired Protein Powders](https://www.trendhunter.com/trends/plantiigood.md) - [Clean-Label Protein Muffins](https://www.trendhunter.com/trends/muffits.md) - [Nutritionally Complete Blueberry Shakes](https://www.trendhunter.com/trends/bol-blueberry-power-shake.md) - [Adaptogenic Protein Creamers](https://www.trendhunter.com/trends/protein-creamer.md) - [High-Protein Muffin-Flavored Yogurts](https://www.trendhunter.com/trends/nestl-lindahls-pro-blueberry-muffin.md) - [Decadent Protein Smoothie Powders](https://www.trendhunter.com/trends/protein-smoothie-powders.md)