# Coffee-Earning Loyalty Apps The Muffin Break App Allows Customers to Earn Free Coffee By Katherine Pendrill | Published 2017-03-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/muffin-break References: [muffinbreak.au](http://www.muffinbreak.com.au/muffin-break-club/) The popular coffee shop chain Muffin Break recently rolled out a [loyalty app](https://www.trendhunter.com/trends/fidme) that allows customers to earn [free coffee](https://www.trendhunter.com/trends/starbucks-monday) after a certain number of visits. For those who can't get by without their daily dose of caffeine, the new app provides great value. Similar to a punch card, the Muffin Break app allows users to keep track of each coffee they purchase at a Muffin Break store by scanning a virtual barcode. Every fifth coffee is free, making the loyalty program more generous than many of the brand's competitors. The app also offers special perks such as a [free muffin on the user's birthday](https://www.trendhunter.com/trends/vicious-biscuit-rewards) and access to exclusive promotional deals. With its generous rewards and simple interface, the Muffin Break app makes it easy for loyal customers to earn free drinks. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 27% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Coffee Shop Loyalty Apps:** The rise of coffee shop loyalty apps is disrupting traditional punch card systems and offering more generous rewards. - **Mobile Barcode Scanning:** Mobile barcode scanning technology is transforming how customers track and redeem loyalty rewards, providing convenience and value. - **Personalized Promotions:** Loyalty apps are providing opportunities for businesses to offer personalized promotions and deals to customers, increasing engagement and loyalty. ### Sectors Adopting This - **Retail:** Retailers can benefit from loyalty apps by using them to drive customer engagement and increase sales through personalized promotions and incentives. - **Food and Beverage:** The food and beverage industry can use loyalty apps to provide convenience and value to customers, leading to increased loyalty and repeat business. - **Mobile Technology:** The mobile technology industry can provide the innovative solutions needed to improve loyalty app experiences and provide new opportunities for businesses to engage with customers. ## Related on Trend Hunter - [Bakery-Café Loyalty Programs](https://www.trendhunter.com/trends/pb-rewards-program.md) - [Consolidated Rewards Apps](https://www.trendhunter.com/trends/consolidated-rewards-apps.md) - [Bagel Shop Loyalty Apps](https://www.trendhunter.com/trends/jeffs-bagel-run.md) - [Eco-Conscious Coffee Programs](https://www.trendhunter.com/trends/costa-coffee-3.md) - [Breakfast Rewards Apps](https://www.trendhunter.com/trends/effin-egg.md) - [Digital Loyalty Companions](https://www.trendhunter.com/trends/brew-perks.md) - [Coffee Discovery Apps](https://www.trendhunter.com/trends/wheres-the-beans.md) - [Connect-the-Dot Coffee Rewards](https://www.trendhunter.com/trends/coffee-loop.md) - [User-Friendly Fuel Loyalty Programs](https://www.trendhunter.com/trends/fuel-loyalty-program.md)