# Bubbled Backpacks The Mueslii Rotorua Collection Will Color Your World By Meghan Young | Published 2010-02-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mueslii-rotorua References: [coolhunting](http://www.coolhunting.com/archives/2010/02/mueslii_backpac.php) & [mueslii](http://www.mueslii.com/) I'm pretty sure I won't be rocking any one of these backpacks from the Mueslii Rotorua collection (mainly because I actually don't even wear backpacks anymore), but I can certainly see quite a few people pulling off this look. Inspired by puff jackets, the Mueslii Rotorua collection converts the look for their backpacks, adding all the colours of the rainbow to it. Although simple in design, they will definitely grab people's attention. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 64% | Activity: 63% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Puff Backpacks:** Designing backpacks inspired by puff jackets can yield a new trend in the backpack market. - **Colorful Backpacks:** Using rainbow colors can disrupt the backpack market with a fun and eye-catching design element. - **Minimalist Backpacks:** Creating backpacks with simple designs can carve a new trend in the market, appealing to those who prefer minimalism. ### Where This Applies - **Fashion Industry:** Incorporating the puff jacket design into backpacks can disrupt the fashion industry, particularly in the backpack niche. - **Outdoor Industry:** The colorful design of the backpacks can disrupt the outdoor industry, as it adds a playful element to otherwise functional backpacks. - **Travel Industry:** A minimalist backpack design can disrupt the travel industry by providing a simple yet functional backpack option for travelers. ## Related on Trend Hunter - [Youthful Backpack Collections](https://www.trendhunter.com/trends/travel-blue.md) - [Earbud-Inspired Backpack Designs](https://www.trendhunter.com/trends/airpack-backpack.md) - [Stylish Camera-Friendly Backpacks](https://www.trendhunter.com/trends/carryfly-travel-backpack.md) - [Sophisticatedly Playful Backpack Designs](https://www.trendhunter.com/trends/fjallraven-kanken-koncept.md) - [Industrial Sci-Fi Backpacks](https://www.trendhunter.com/trends/sprayground-x-dune.md) - [Oversized Earbud Backpacks](https://www.trendhunter.com/trends/airpack.md) - [Chic Adventure-Ready Backpacks](https://www.trendhunter.com/trends/long-weekend-morro-convertible-backpack.md) - [Contemporary Travel Backpacks](https://www.trendhunter.com/trends/bis-classic-backpack.md) - [Nostalgic Sci-Fi Backpack Collections](https://www.trendhunter.com/trends/stranger-things-backpack-collection.md)