# Functional Muesli Mixes Lizi’s Makes Boost, Cleanse, Glow and Focus Super Mueslis By Laura McQuarrie | Published 2020-06-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/muesli-mixes References: [fabnews.live](https://fabnews.live/lizis-reveals-new-range-of-super-mueslis-with-creative-by-carter-wong/) & [lizis](https://www.lizis.co.uk/) Just as there are dozens of [functional snack bars](https://www.trendhunter.com/trends/probiotic-protein-bar) that can be consumed for their energizing, focus-boosting or beautifying benefits, [Lizi’s](https://www.trendhunter.com/trends/lizis-caramelised-almonds-hazelnuts-pecans-granola) makes [functional muesli mixes](https://www.trendhunter.com/trends/mighty-life) that boast similar benefits. The newly refreshed look for the brand's Super Mueslis communicates the product as a wholesome breakfast option that doubles as a reliable source of energy throughout the day. Each of the unique mixes of fruits, nuts and oats is clearly visible on the new pouch packaging designs, which introduces a new color to the category that feels fresh yet also comforting. While the Focus variety combines hazelnuts, pecans and maca, the nourishing Boost flavor supplies fiber, Vitamin C and B6 with mango, papaya and turmeric. There are also other varieties like Cleanse and Glow, which are packed with just as many flavorful and functional additions. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 72% | Activity: 57% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Functional Muesli Mixes:** Functional snack bars have expanded into the muesli market, offering consumers energizing, focus-boosting, and beautifying benefits in their breakfast options. - **Visible Packaging Designs:** Pouch packaging designs that clearly display the unique mixes of fruits, nuts, and oats are becoming popular in the muesli industry, providing a fresh yet comforting look. - **Flavorful and Functional Additions:** Muesli mixes are incorporating flavorful and functional additions such as hazelnuts, pecans, maca, mango, papaya, and turmeric, enhancing the nutritional value of their products. ### Who This Affects Most - **Food and Beverage:** The muesli industry is being disrupted as functional snack bars enter the market, offering consumers alternative breakfast options. - **Packaging:** The development of visible packaging designs for muesli mixes presents an opportunity for companies in the packaging industry to cater to this emerging trend. - **Nutrition and Wellness:** The inclusion of flavorful and functional additions in muesli mixes reflects the growing demand for nutritious and functional foods, creating opportunities for companies in the nutrition and wellness sector. ## Related on Trend Hunter - [Performance-Boosting Cereals](https://www.trendhunter.com/trends/guud.md) - [Health-Focused Breakfast Cereals](https://www.trendhunter.com/trends/fuel-cereal.md) - [Women-Supporting Functional Food Brands](https://www.trendhunter.com/trends/old-mill-goods.md) - [Functional Food Snacks](https://www.trendhunter.com/trends/functional-food-snacks.md) - [Gut Health Granola Ranges](https://www.trendhunter.com/trends/biome-muesli.md) - [Functional Granola Snacks](https://www.trendhunter.com/trends/functional-granola.md) - [Delectable Nutrient-Rich Granolas](https://www.trendhunter.com/trends/super-granolas.md) - [Roasted Muesli Ranges](https://www.trendhunter.com/trends/fazer-alku.md) - [Premium Updated Muesli Ranges](https://www.trendhunter.com/trends/alpen-muesli.md)