# Restorative Herbaceous Beverages MUDWTR is Launching the Caffeine-Free :rest Blend By Elena Rahman | Published 2021-11-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mudwtr References: [mudwtr](https://mudwtr.com/)  MUDWTR is launching a new [caffeine-free blend](https://www.trendhunter.com/trends/sleepy-coffee-vanilla-latte) that promotes calmness and relaxation, ideal as an addition to an evening ritual. The brand's new hero product :rest builds off the success of its flagship coffee alternative. The [calming blend](https://www.trendhunter.com/trends/calm-hot-cocoa) nourishes the body for a restorative sleep, leaving the user feeling energized the next morning. :rest combines the healing powers of several herbs such as rooibos massala chai, turmeric, and cinnamon. It also includes [turkey tail, reishi](https://www.trendhunter.com/trends/adaptogenic-tea-range), passioinflower, valerian root, ashwagandha, and chamomile to support a calm and relaxed mind. Moreover the blend aims to promote a healthy immune system. The blend acts as a "protest to hustle culture. It's a reminder to treat your evening ritual like an athlete warming up for a game." Image Credit: MUDWTR ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 26% | Activity: 15% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Restorative Herbaceous Beverages:** Caffeine-free blends featuring herbs for calmness and relaxation offer potential for disruption in the beverage industry. - **Immune-boosting Beverages:** Beverage blends that target immune health using ingredients like turkey tail and rooibos massala chai are poised for innovation in the health and wellness industry. - **Evening Ritual Products:** Innovative products that cater to evening rituals, like :rest, provide disruption opportunity in the consumer goods industry. ### Sectors Adopting This - **Beverage Industry:** Caffeine-free drinks and immune-boosting blends have potential to disrupt the beverage industry and cater to consumers' growing interest in health and wellness. - **Health and Wellness Industry:** Restorative herbaceous blends and immune-boosting beverages have the potential to disrupt the health and wellness industry with innovative, functional ingredients. - **Consumer Goods Industry:** Products that cater to evening rituals, like :rest, have potential to disrupt the consumer goods industry by targeting consumers' desire for relaxation and self-care. ## Related on Trend Hunter - [Adaptogenic Mushroom Powders](https://www.trendhunter.com/trends/mud-wtr.md) - [Functional Turmeric Lattes](https://www.trendhunter.com/trends/balance-turmeric.md) - [Mushroom-Boosted Coffees](https://www.trendhunter.com/trends/mudwtr-coffee.md) - [Adaptogenic Hot Chocolates](https://www.trendhunter.com/trends/mudwtr-hot-chocolate-mix.md) - [Mental Wellness Protein Powders](https://www.trendhunter.com/trends/mental-wellness-protein-powder.md) - [Rest-Promoting Adaptogen Blends](https://www.trendhunter.com/trends/dream-dust.md) - [Mushroom Beverage Blends](https://www.trendhunter.com/trends/rasa.md) - [Pumpkin Spice Latte Kits](https://www.trendhunter.com/trends/pumpkin-spice-latte-kits.md) - [Botanical Bedtime Lattes](https://www.trendhunter.com/trends/sleeptime-superlatte.md)