# Vegan-Friendly Health Beverages The Naked Collective and Acosta Launched ‘Mude’ Health Drinks By Grace Mahas | Published 2021-03-04 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/mude-health-drink References: [eu.thenakedcollective](https://eu.thenakedcollective.com//products/mude-play) The Naked Collective recently joined forces with [Acosta](https://www.trendhunter.com/trends/affordability-tracker) to launch a new line of [vegan-friendly beverages](https://www.trendhunter.com/trends/functional-nonalcoholic-drinks) – the 'Mude' health drinks – that will be available across Canada and the United States. The new beverages will appeal to health and wellness conscious brands and consumers as its [naturally brewed Superliquid®](https://www.trendhunter.com/trends/naked-smoothies) which contains only natural ingredients. Moreover, the beverage brand boasts a carbon neutral status and is committed to being a regenerative business by the end of 2021. “We believe the brand will land well in both an ongoing and post-Covid world, where consumers want to know how the products they consume impact the environment and their own health and wellbeing," said, The Naked Collective’s CEO Niall Phelan. Image Credit: The Naked Collective ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 73% | Activity: 88% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### What's Driving This Trend - **Vegan-friendly Health Drinks:** The launch of 'Mude' health drinks highlights the trend towards plant-based, natural health beverages. - **Regenerative Business:** The Naked Collective's commitment to being a regenerative business by the end of 2021 is an example of the growing trend towards sustainable and environmentally conscious business practices. - **Transparency in Product Ingredients:** Consumers' desire to know how the products they consume impact the environment and their own health is fueling the trend towards greater transparency in product ingredients. ### Who This Affects Most - **Health and Wellness:** 'Mude' health drinks are targeting the health and wellness market, highlighting the opportunities for disruptive innovation in the industry. - **Beverage:** The launch of 'Mude' health drinks by The Naked Collective and Acosta highlights the trend towards innovation in the beverage industry towards natural, plant-based alternatives. - **Sustainability:** The Naked Collective's commitment to being a regenerative business by the end of 2021 highlights the opportunities for disruptive innovation in the sustainability industry. ## Related on Trend Hunter - [Delicious Hydration-Focused Beverages](https://www.trendhunter.com/trends/healthy-botanical-beverage.md) - [Carbonated Plant-Protein Drinks](https://www.trendhunter.com/trends/vuum.md) - [Carbon-Conscious Oat Beverages](https://www.trendhunter.com/trends/vegan-beverages-for-kids.md) - [Adult-Targeted Healthy Beverages](https://www.trendhunter.com/trends/wholism.md) - [Multipurpose Plant-Based Beverages](https://www.trendhunter.com/trends/moodrink.md) - [Non-Alcoholic Mocktail Launches](https://www.trendhunter.com/trends/naked-life.md) - [Three-In-One Beverage Brand Sets](https://www.trendhunter.com/trends/line-of-beverages.md) - [RTD Sparkling Adaptogenic Beverages](https://www.trendhunter.com/trends/mingle-mood.md) - [Functional Non-Alcoholic Drinks](https://www.trendhunter.com/trends/functional-nonalcoholic-drinks.md)