# Mud Mask Hair Treatments BREAD's Mud-Mask is a Detoxifying Pre-Shampoo Clay Treatment By Laura McQuarrie | Published 2021-10-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mud-mask-hair References: [wellandgood](https://www.wellandgood.com/bread-beauty-supply-mud-mask/?bonsai=product_cktl25g8j010a1spy8jex9kp5&bonsaiType=links) & [breadbeautysupply](https://breadbeautysupply.com/products/mud-mask) [BREAD's](https://www.trendhunter.com/trends/bread-laces) Mud-Mask Hair & Scalp Detoxifying Pre-Wash Clay Treatment describes itself as "a clay mask, but not for your face." The [pre-wash treatment](https://www.trendhunter.com/trends/botanical-repair) shares the deep-cleansing benefits of clay, nutrient-dense compounds and quartz to stimulate the scalp and reset strands to look and feel healthy, soft and shiny. The targeted treatment is beneficial for gently cleansing, purifying and exfoliating the scalp, without leaving it feeling dry. The mud-like mask is ideal for curly and textured hair, although it can be used and appreciated by all. The Mud-Mask was inspired by the founder's own love of creating DIY mud masks for the hair. This pre-made product saves people from having to perfect the ingredient ratios themselves, since it is made with just the right amounts of Kaolin, Bentonite, Rhassoul Clay and Quartz. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 29% | Activity: 47% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Hair Detox Treatments:** Opportunity for hair care companies to create pre-shampoo treatments that deeply cleanse, purify, and exfoliate scalp before washing. - **Diy-inspired Hair Care:** Businesses can provide consumers with pre-made products that use ingredients inspired by at-home DIY hair care treatments. - **Clean Beauty Innovation:** An opportunity for the beauty industry to expand into clean beauty products that feature natural ingredients and are gentle on all hair types. ### Where This Applies - **Hair Care:** The hair care industry can provide targeted treatments for curly and textured hair, as well as pre-shampoo clay masks for all hair types. - **Natural Beauty:** Opportunity for natural beauty companies to create pre-made hair treatments using natural ingredients like Kaolin, Bentonite, Rhassoul Clay, and Quartz. - **Cleanse and Exfoliate:** The skincare industry can expand into scalp exfoliators and hair cleansers that remove product buildup and enhance the shine and texture of all hair types. ## Related on Trend Hunter - [Skin-Caring Scalp Masks](https://www.trendhunter.com/trends/detox-scalp-mask.md) - [Nutrient-Dense Pre-Shampoo Hair Masks](https://www.trendhunter.com/trends/rich-reset-preshampoo-mask.md) - [Hydrating Scalp Treatments](https://www.trendhunter.com/trends/scalp-solutions.md) - [Citrus-Infused Hair Masks](https://www.trendhunter.com/trends/power-smooth-mask.md) - [Pudding-Like Exfoliating Creams](https://www.trendhunter.com/trends/nourish-nutrient-rich-soil-resurfacing-mask.md) - [One-Minute Hair Masks](https://www.trendhunter.com/trends/swair-speedmask.md) - [Powder-to-Paste Hair Treatments](https://www.trendhunter.com/trends/hard-water-scalp-treatment.md) - [Deeply Nourishing Hair Masks](https://www.trendhunter.com/trends/nutrition-hair-care-mask.md) - [Wash-Free Hair Masks](https://www.trendhunter.com/trends/soulstruck-nourishing-dry-hair.md)