# Multifacted Mask Cleansers The Pixi Glow Mud Cleanser Offers Three Different Usages in One Product By M | Published 2016-01-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mud-cleanser References: [mentalfloss](http://mentalfloss.com/article/73690/app-will-scan-and-calculate-your-foods-nutritional-value) & [dietsensor](http://www.dietsensor.com/) To simplify the beauty regime of consumers, makeup and cosmetic brand Pixi has recently created a line of [multifunctional face products](https://www.trendhunter.com/trends/the-dayscript-by-klira) that offer a slew of benefits in one single use. One standout product is the Pixi Glow Mud Cleanser that is both a [face wash, mask and acne treatment](https://www.trendhunter.com/trends/multi-masking) all in one. The Pixi Glow Mud Cleanser is a thicker face wash that can be used as an exfoliant thanks to its gritty texture designed to [remove makeup, oils and impurities](https://www.trendhunter.com/trends/futurewise). The solution also contains aloe vera and 5% glycolic acid to improve the look of skin and soothe breakouts. The cleanser can also be left on the face for ten minutes and used as a refreshing mask. With such busy and on-the-go lifestyles, consumers are actively seeking skincare products that offer multiple forms of use in one solution. This allows consumers to cut down on time but double up on the health benefits. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 60% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Multifunctional Skincare:** The trend of creating skincare products that offer multiple benefits and usages in one solution opens up opportunities for disruptive innovations in the beauty industry. - **Convenience in Beauty Regime:** The growing demand for skincare products that simplify and streamline beauty routines presents opportunities for disruptive innovations in the cosmetics industry. - **Combining Cleansing and Treatment:** The trend of combining cleansing and treatment functions in skincare products creates opportunities for disruptive innovations that offer efficient and effective solutions for consumers. ### Industries Being Reshaped - **Beauty and Personal Care:** The beauty and personal care industry can explore the potential of multifunctional skincare products to revolutionize the way consumers approach their beauty routines. - **Cosmetics:** The cosmetics industry can capitalize on the trend of convenience in beauty regimes by developing innovative products that offer multiple benefits in one application. - **Skincare:** The skincare industry can leverage the trend of combining cleansing and treatment to create disruptive innovations that address multiple skin concerns in one product. ## Related on Trend Hunter - [Acne-Treating Cleansing Pastes](https://www.trendhunter.com/trends/acne-treating-cleansing-paste.md) - [Rapid Facial Cleansers](https://www.trendhunter.com/trends/face-cleanse.md) - [Multi-Benefit Facial Cleansers](https://www.trendhunter.com/trends/barrier-pro-1step-cleanser.md) - [One-Step Cleansing Balms](https://www.trendhunter.com/trends/melt-it-all-cleansing-balm.md) - [Multi-Masking Treatments](https://www.trendhunter.com/trends/multi-masking.md) - [Pro-Grade Facial Cleansers](https://www.trendhunter.com/trends/expert-cleanser.md) - [Transformative Gel-Balm Cleansers](https://www.trendhunter.com/trends/milky-jelly-cleansing-balm.md) - [Glow-Focused Beauty Campaigns](https://www.trendhunter.com/trends/glow-reimagined.md) - [Double Cleansing Balms](https://www.trendhunter.com/trends/double-cleansing-balm.md)