# Snail-Inspired Skincare Branding The Conceptual Mucin Essence Packaging Mimics the Product Source By Michael Hemsworth | Published 2019-08-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mucin-essence References: [packagingoftheworld](https://www.packagingoftheworld.com/2019/08/mucin.html) & [anvilhook](http://anvilhook.com/) The conceptual Mucin Essence branding has been designed by Anvilhook as a charming packaging creation that mimics the aesthetic of the product source for an almost tongue-in-cheek final touch. The product itself consists of mucin, which is [snail mucus commonly used in cosmetology](https://www.trendhunter.com/trends/snail-mucin) to provide skin and complexion improvement thanks to the high levels of collage and elastin it contains. The [skincare product](https://www.trendhunter.com/trends/phytomucin-glow-serum) features a [snail-shaped container](https://www.trendhunter.com/trends/shapeup-tube) that conceals the mucin within and helps to convey the source ingredient clearly to consumers in a high-fashion manner. The conceptual Mucin Essence packaging helps to simplify the shopping process for consumers by allowing them to immediately pinpoint the product on the shelf instead of needing to comb through ingredient information. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 73% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Snail-inspired Skincare:** Opportunity for beauty companies to explore the use of unusual and natural ingredients in skincare products. - **Unique Packaging Design:** Innovative packaging design can increase brand recognition on store shelves and create a memorable customer experience. - **Simplifying Product Information:** Opportunity for companies to create simple and clear branding that aids in consumers identifying and choosing products. ### Where This Applies - **Cosmetics:** Industry leaders can explore new ways to utilize natural and nontraditional ingredients in their product offerings. - **Packaging Design:** Opportunity for design companies to create innovative and memorable packaging designs that stand out on store shelves. - **Consumer Goods:** Brands can benefit from simplifying their product information and making it easier for consumers to select their products. ## Related on Trend Hunter - [Slime-Inspired Skincare Gels](https://www.trendhunter.com/trends/hydrodew-slime.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Phyto-Mucin Creams](https://www.trendhunter.com/trends/rich-rescue-phyto-mucin-cream.md) - [Playful Artist-Designed Skincare](https://www.trendhunter.com/trends/the-isle-adventure.md) - [Cactus-Derived Mucin Serums](https://www.trendhunter.com/trends/prickly-pear-peptide-mucin.md) - [Yam-Infused Serums](https://www.trendhunter.com/trends/vegan-snail-mucin.md) - [Marine Biotech Skincare](https://www.trendhunter.com/trends/dulcie.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Gentle Snail Mucin-Powered Serums](https://www.trendhunter.com/trends/snail-mucin.md)