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# Shark Tank-Inspired Cocktails
Applebee's Mucho Shark Bowl is a Boozy Run Cocktail with a Bite

By Katherine Pendrill | Published 2019-01-18 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/mucho-shark-bowl
References: [aol](https://www.aol.com/article/lifestyle/2019/01/11/applebees-newest-tropical-cocktail-involves-a-gummy-shark/23640566/) & [facebook](https://www.facebook.com/applebees/photos/a.106500769333/10156929573204334/?type=3)

While Shark Week is generally a summer event, you can celebrate early thanks to [Applebee's](https://www.trendhunter.com/trends/tipsy-cupid) new Mucho Shark Bowl cocktail. And just like the sea creature it's inspired by, this [boozy rum cocktail](https://www.trendhunter.com/trends/malibu-and-dole) packs a big bite.

Over the past year or so, Applebee's has turned itself into a happy hour destination by offering monthly cocktails starting at just $1. The latest cocktail creation is a [boozy blue slushy](https://www.trendhunter.com/trends/hpnotiq-blue-fish) dubbed the Mucho Shark Bowl. The colorful drink combines a tropical fruit-flavored slushie mix with Captain Morgan and finishes the whole thing off with a gummy shark on top. Of course, just as the name suggests, the Mucho Shark Bowl is big—clocking in at 12-ounces.

While the new cocktail isn't available for $1 (it's $7.50) it's certainly worth the trip to Applebee's to test the waters.

Image Credit: *Applebee's.*

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 38% | Activity: 91% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Affordable Happy Hour Cocktails:** Opportunity for bars and restaurants to attract customers by offering monthly cocktail specials at affordable prices.
- **Creative Boozy Slushy Drinks:** Innovation potential for beverage companies to create colorful, tropical fruit-flavored slushy cocktails with unique twists.
- **Novelty Toppings in Cocktails:** Potential for bars and restaurants to differentiate themselves by adding eye-catching toppings, like gummy sharks, to their signature drinks.

### Industries Being Reshaped

- **Food and Beverage:** Opportunity for bars, restaurants, and beverage companies to capitalize on the trend of unique and affordable cocktails.
- **Hospitality:** Growth potential for hotels and resorts to enhance their poolside bar menus by incorporating creative boozy slushy drinks.
- **Event Planning:** Opportunity for event planners and caterers to offer novelty cocktail options with inventive garnishes for weddings, corporate events, and parties.

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