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# Illegal Gun Jewelry
The MTV x Caliber Bracelet is Backed by Snoop Lion

By Meghan Young | Published 2013-04-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/mtv-x-caliber-bracelet
References: [psfk](http://www.psfk.com/2013/04/snoop-lion-gun-bracelets.html) & [jewelryforacause.net](http://www.jewelryforacause.net/mtv-2/caliber-mtv-bracelet)

The MTV x Caliber bracelet is yet another project by Jewelry for a Cause to help get illegal guns off of the streets. A special and limited edition of the larger [Caliber Collection](http://www.trendhunter.com/trends/gun-buyback-program), it has been engraved with the unique serial number of an illegal firearm turned in to the Newark Police Department during a recent gun buyback.

Backed by Snoop Lion, who recently released the No Guns Allowed music video, the MTV x Caliber bracelet is especially in line with his belief system. Perfect for both [men and women](https://www.trendhunter.com/trends/empowering-jewelry), proceeds from every purchase will be donated to the Newark Police Department to help fund future gun buyback amnesty programs. Anything will help bring change.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 62% | Activity: 69% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry)

## Key Themes

### What Makes This Trend Stand Out

- **Illegal Gun Jewelry:** Disruptive Innovation Opportunity: Exploring the market for jewelry made from illegal guns, providing an alternative use for confiscated firearms while supporting law enforcement initiatives.
- **Socially Conscious Accessories:** Disruptive Innovation Opportunity: Creating fashion accessories that not only make a statement but also support social causes, encouraging consumers to engage in philanthropy through their purchases.
- **Celebrity-driven Social Movements:** Disruptive Innovation Opportunity: Collaborating with influential personalities to raise awareness and drive change in important societal issues, leveraging their fan base for social impact.

### Sectors Adopting This

- **Fashion Accessories:** Disruptive Innovation Opportunity: Developing new and innovative accessories that combine fashion with social advocacy to appeal to conscious consumers.
- **Law Enforcement:** Disruptive Innovation Opportunity: Creating partnerships and initiatives between businesses and law enforcement agencies to address social issues and contribute to public safety.
- **Fundraising:** Disruptive Innovation Opportunity: Finding innovative ways to raise funds for social causes by leveraging existing consumer behaviors and creating unique and appealing products.

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