# Public Urination for Water Conservation MTV Switch "Slash" PSA By Ayman | Published 2008-10-18 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/mtv-switch-slash-psa References: [treehugger](http://www.treehugger.com/files/2008/10/mtv-public-urination-campaign.php) & [guardian](http://www.guardian.co.uk/media/2008/oct/14/mtv-switch-climate-change) This new PSA by MTV Switch takes an unusual approach at promoting [water conservation](https://www.trendhunter.com/trends/bergvattnet) by encouraging people to [urinate in public](https://www.trendhunter.com/trends/clean-bathroom-global-challenge). Come to think of it, describing the approach as "unusual" might be a bit of an understatement. The PSA, which is entitled "Slash," consists of a montage of people urinating in public places set to the track "Miserere Mei" composed by Bouwe Dykstra. The ad ends with a messaging asking you to save water by flushing less. The spot was created by [Ogilvy Advertising London](https://www.trendhunter.com/trends/hiders-keepers). It will run online and in cinemas across Europe. The unorthodox PSA spot is deemed unsuitable to the American public's taste. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 21% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Unconventional Water Conservation:** The use of unorthodox and unexpected methods to promote water conservation, such as public urination. - **PSA Montage Ads:** The creation of ad spots that use montages of people to promote messages, such as the MTV Switch 'Slash' PSA. - **Public Awareness Campaigns:** Development of campaigns that aim to bring public attention to water conservation through bold tactics, such as urine-based water-saving techniques. ### Who This Affects Most - **Advertising:** Advertising agencies have the opportunity to create bold and unconventional ads spots to grab the public's attention for important issues, such as water conservation. - **Media:** Media outlets have the potential to push the boundaries with their content in conveying important messages to their viewers, such as the MTV Switch 'Slash' PSA. - **Environmental Advocacy:** Organizations and people who advocate for environmentally conscious practices have the potential to create memorable campaigns and tactics to promote behaviors that are good for the planet. ## Related on Trend Hunter - [Hilarious Female-Supporting Beer Ads](https://www.trendhunter.com/trends/beaver-water.md) - [Anti-Water Waste Cleaning Campaigns](https://www.trendhunter.com/trends/waste-no-space-campaign.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Anti-Splashing Bathroom Fixtures](https://www.trendhunter.com/trends/modern-urinal-design.md) - [Youth-Targeted Water Ads](https://www.trendhunter.com/trends/wylers-light.md) - [Ocean Purity Petitons](https://www.trendhunter.com/trends/the-dirty-protest.md) - [Law-Criticizing Ads](https://www.trendhunter.com/trends/liquid-death1.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md)