# Cable TV Fashion Blogs MTV Launches MTV Style Site for the Fashion-Hungry By Tiana Reid | Published 2010-06-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/mtv-style-site References: [nymag](http://nymag.com/daily/fashion/2010/06/mtv_launched_a_style_site.html) & [style.mtv](http://style.mtv.com/) The new [MTV](https://www.trendhunter.com/trends/dumbgood) Style site seems like a natural progression for the cable TV network that offers a bundle of fashion-related reality shows. The stars of ‘The Hills’ and ‘The City’ are always in the pages of the glossy gossip weeklies, a lot of the time for their sartorial choices (good and bad). Launched at 12:00 pm ET on June 23, 2010, the blog-style site already has over a dozen posts. Would you visit the MTV Style site for [fashion inspiration](https://www.trendhunter.com/trends/clone)? ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 16% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What's Driving This Trend - **Fashion-related Reality Shows:** Opportunity to create innovative new reality shows that focus exclusively on fashion. - **Blog-style Fashion Sites:** Potential for creating blog-style sites that offer fashion inspiration and content. - **Influence of Celebrity Fashion:** Disruptive innovation opportunity to leverage celebrity fashion choices for branding and marketing. ### Who This Affects Most - **Television Production:** Disruptive innovation potential in developing fashion-centric reality shows for television. - **Fashion E-commerce:** Opportunity to create blog-style fashion websites that drive e-commerce sales. - **Marketing and Branding:** Potential for leveraging celebrity fashion to enhance branding and marketing strategies. ## Related on Trend Hunter - [Personalized Fashion Advice Tools](https://www.trendhunter.com/trends/urban-stylers.md) - [Reality TV Show Collections](https://www.trendhunter.com/trends/dumbgood.md) - [Fashion-Centric Co-Working Spaces](https://www.trendhunter.com/trends/hollywood-production-center.md) - [Music-Inspired Fashion Ventures](https://www.trendhunter.com/trends/fashion-streaming-service.md) - [Fashion-Focused Substack Publications](https://www.trendhunter.com/trends/what-should-i-wear.md) - [Music-Themed Fashion Apps](https://www.trendhunter.com/trends/upstream.md) - [Livestreamed Fashion Campaigns](https://www.trendhunter.com/trends/amazon-fashion-europe.md) - [Fashion Discovery Platforms](https://www.trendhunter.com/trends/hangr.md) - [Hip Hop Fashion Exhibitions](https://www.trendhunter.com/trends/fresh-fly-and-fabulous.md)