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# Zombie-Saving Propaganda Ads
The MTV Serbia 'Death Valley' Campaign Fights Police Brutality

By Meghan Young | Published 2012-04-13 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/mtv-serbia-death-valley
References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/04/mtv-serbia-death-valley-terror-repression-genocide/) & [mccannworldgroup](http://www.mccannworldgroup.com)

It's not everyday that people will see [propaganda posters](https://www.trendhunter.com/trends/mcdonalds-night-posters) like those in the [MTV](https://www.trendhunter.com/trends/to-hell-with-mtn-dew-flamin-hot) Serbia 'Death Valley' ad campaign, which urge people to help zombies. First of all, zombies don't exist. Secondly, they have always been portrayed as the bad guys. Nevertheless, the print ads promote a new [mockumentary TV show](https://www.trendhunter.com/trends/switzerland-is-fake) that centers around a police force brutally dealing with fantastical perpetrators that not only include zombies, but also werewolves and vampires.

Created by Belgrade-based ad agency McCann Erickson, the MTV Serbia Death Valley ad campaign was art directed by Nenad Dodic with creative direction by Vladimir Cosic and Jana Savic Rastovac. According to the agency, the MTV Serbia Death Valley ad campaign invites "people to 'dislike' brutal violence towards undead species."

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 80% | Activity: 51% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### What's Driving This Trend

- **Propaganda Ad Campaigns:** Exploring the use of propaganda-style advertising to promote unconventional or controversial content.
- **Fantasy-themed TV Shows:** Creating TV shows that feature fantastical creatures and unconventional storylines.
- **Addressing Police Brutality:** Using creative campaigns to raise awareness and advocate against police violence.

### Who This Affects Most

- **Advertising and Marketing:** Leveraging unique advertising techniques to capture audience attention and generate buzz.
- **Entertainment and Media:** Developing innovative and unconventional content for TV shows and media platforms.
- **Social Activism:** Utilizing creative campaigns to bring attention to social issues and promote change.

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