# Uncomfortable Celebrity Ads Amy Schumer and Anna Kendrick Star in the Latest MTV Promo By Vasiliki Marapas | Published 2015-02-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/mtv-promo References: [adweek](http://www.adweek.com/adfreak/anna-kendrick-meets-amy-schumer-and-wont-soon-forget-it-mtvs-new-ad-162764) & [youtube](https://www.youtube.com/watch?v=Io8dDhjjkgc) Comedian and [MTV](https://www.trendhunter.com/trends/mtv-vma-whopper-meal) Movie Awards Show host Amy Schumer meets Anna Kendrick in this hilarious MTV promo, and it's nothing short of uncomfortable. Schumer is super-chummy right off the bat, frightening Kendrick with her touchy-feely approach and immediate declaration of best friendship. She goes on to ask Kendrick if she's related to rapper Kendrick Lamar, prompting the actress to ask, "Do you know how first names work?" The whole interaction is sure to make viewers feel awkward just by just watching it (albeit a hilarious sort of discomfort). Though the awards won't take place until April, it's never too early to get the ball rolling when it comes to generating media attention, and this MTV promo will certainly do the trick! ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Uncomfortable Advertisements:** Expect to see more advertisements that deliberately induce discomfort to draw attention. - **Celebrity Endorsements as a Marketing Tool:** Marketers can utilize celebrity endorsements to promote their products or services in an unconventional way. - **Humor in Marketing:** Brands can utilize humor to make their marketing campaigns more memorable and shareable. ### Who This Affects Most - **Marketing and Advertising:** This trend may disrupt the traditional methods of advertising. - **Entertainment:** This trend may inspire more celebrities to participate in unique promotional stunts to promote their work. - **Retail:** Brands in the retail industry may consider incorporating humor in their advertising campaigns to better engage their audience. ## Related on Trend Hunter - [Comedian-Backed Razor Campaigns](https://www.trendhunter.com/trends/bic-easyrinse-razor.md) - [Sweat-Themed Comedy Specials](https://www.trendhunter.com/trends/live-comedy-special.md) - [Humorous Snack Commercials](https://www.trendhunter.com/trends/ritz-salty-club.md) - [Empowering Bladder Leak Campaigns](https://www.trendhunter.com/trends/poise-giggle-dribble-campaign.md) - [Cuffing Season Yogurt Campaigns](https://www.trendhunter.com/trends/harmless-harvest.md) - [Suspenseful Big Game Ads](https://www.trendhunter.com/trends/squarespace-2026-super-bowl.md) - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md) - [Empowering Car Ads](https://www.trendhunter.com/trends/carmax1.md) - [Celebrity-Starring Super Bowl Ads](https://www.trendhunter.com/trends/doja-cat-2.md)