# Bushy Signatures MTV's ‘Staying Alive' Campaign Shows More Than Expected By Rose Nazarali | Published 2009-06-16 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/mtv-belgium References: [adsoftheworld](http://adsoftheworld.com/media/print/mtv_some_might_stay_1) & [staying-alive.org](http://staying-alive.org/en) [MTV](https://www.trendhunter.com/trends/to-hell-with-mtn-dew-flamin-hot) has always been known for their [risque advertisements](https://www.trendhunter.com/trends/mwcurated), but the new MTV print ad in Belgium seems to push the envelope even further. The campaign features ads with both male and female goodies, with signatures of some of the hottest artists plastered over them, giving the illusion of some very untamed [pubic hair](https://www.trendhunter.com/trends/pubic-hair-skin). The words on the ad read, “some might stay forever.” The purpose of the ads is to promote MTV’s ‘Staying Alive’ campaign, which helps draw attention to AIDS and HIV prevention among youth. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 97% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Risque Advertising:** Opportunity for companies to push the boundaries of traditional advertising and create impactful campaigns that capture attention. - **Controversial Imagery:** Potential for companies to use provocative and controversial images to generate buzz and raise awareness for important social issues. - **Creative Messaging:** Opportunity for companies to use clever wordplay and visual elements to engage audiences and convey meaningful messages. ### Where This Applies - **Entertainment:** Use of unconventional advertising methods and provocative imagery to promote movies, music, and television shows. - **Nonprofit:** Utilizing controversial and attention-grabbing visuals to promote awareness and raise funds for social causes and campaigns. - **Advertising and Marketing:** Exploring innovative ways to create memorable and impactful advertisements that break traditional norms and challenge societal norms. ## Related on Trend Hunter - [Flora-Inspired Body Autonomy Campaigns](https://www.trendhunter.com/trends/full-bush-summer.md) - [Viral Slogan-Inspired Campaigns](https://www.trendhunter.com/trends/manscaped1.md) - [Unapologetic Women-Centric Campaigns](https://www.trendhunter.com/trends/o-positiv-health.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md) - [Senior Safe Sex Campaigns](https://www.trendhunter.com/trends/fcking-old.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md)