# Exclusive Limited-Edition Sodas MTN DEW SPARK is Available at Speedway Locations By Michael Hemsworth | Published 2020-08-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mtn-dew-spark References: [chewboom](https://www.chewboom.com/2020/08/06/new-mountain-dew-spark-debuts-exclusively-at-speedway-stores/) & [mountaindew](https://www.mountaindew.com) The MTN DEW SPARK is new [Mountain Dew](https://www.trendhunter.com/trends/summer-dew-delights) soda flavor created by the brand to offer thirsty consumers with a different take on the classic refreshment. The soda is available exclusively at more than 2,500 Speedway locations in the north and southern regions of the US, and also marks the brand's launch of the 'Year of DEW' campaign from the convenience store retailer. The [pink-colored drink](https://www.trendhunter.com/trends/pink-fruit-candy) features a base of Mountain Dew with a blast of both raspberry and lemonade flavors to make it an unexpected new take on the namesake original. The MTN DEW SPARK soda is only available for a limited-time and can be accessed by consumers who aren't near a Speedway location by entering online for a [chance to win a free case](https://www.trendhunter.com/trends/las-vegas-giveaway). Image Credit: Mountain Dew ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 58% | Activity: 71% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Exclusive Limited-edition Beverages:** Brands can generate buzz and drive sales by creating special edition beverages in unique flavors. - **Convenience Store Collaborations:** Collaborating with convenience stores on exclusive products can help expand brand reach and increase sales. - **Online-only Product Launches:** Offering limited edition products exclusively online can generate excitement among consumers and drive traffic to a brand's website. ### Where This Applies - **Beverage Industry:** Companies in the beverage industry can capitalize on the trend of creating exclusive limited-edition products to attract new customers and increase sales. - **Convenience Store Industry:** Collaborating with beverage brands on exclusive products can help convenience stores differentiate themselves from competitors and increase foot traffic. - **E-commerce Industry:** Offering limited edition products exclusively online can drive traffic to e-commerce platforms and increase sales and consumer engagement. ## Related on Trend Hunter - [Exclusive Convenience Store Sodas](https://www.trendhunter.com/trends/mtn-dew-overdrive.md) - [Summertime Americana Sodas](https://www.trendhunter.com/trends/mtn-dew-sodas.md) - [Purplish Berry-Forward Citrus Sodas](https://www.trendhunter.com/trends/mountain-dew-purple-thunder.md) - [Tropical Exclusive Retailer Sodas](https://www.trendhunter.com/trends/mountain-dew-dragon-fruit.md) - [Exclusive Summer Beverage Flavors](https://www.trendhunter.com/trends/summer-dew-delights.md) - [Citrus-Flavored Soda Drink Mixes](https://www.trendhunter.com/trends/mtn-dew-drink-mix.md) - [Citrus-Forward Soda Arrivals](https://www.trendhunter.com/trends/mountain-dew-3.md) - [Frozen Soda Brand Refreshments](https://www.trendhunter.com/trends/7eleven-and-mtn-dew.md) - [Ice Pop-Flavored Sodas](https://www.trendhunter.com/trends/mtn-dew-summer-freeze.md)