# Purple-Hued Frozen Drinks MTN Dew Purple Thunder Froster Frozen Beverage is an Exclusive Offering By Katherine Pendrill | Published 2023-03-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mtn-dew-purple-thunder-froster-frozen-beverage References: [chewboom](https://www.chewboom.com/2023/03/11/new-mtn-dew-purple-thunder-froster-available-exclusively-at-circle-k/) & [businesswire](https://www.businesswire.com/news/home/20230301005839/en/Circle-K%C2%AE-Exclusive-MTN-DEW%C2%AE-PURPLE-THUNDER%C2%AE-Flavor-Now-Available-in-Froster)  MTN [Dew Purple Thunder](https://www.trendhunter.com/trends/summer-dew-delights) officially debuted one year ago and now [Circle K](https://www.trendhunter.com/trends/mountain-dew-purple-thunder) is marking the anniversary with an exclusive new MTN Dew Purple Thunder Froster frozen beverage. Just as the name suggests, the new MTN Dew Purple Thunder Froster frozen beverage is a frozen drink that boasts a bright purple profile. The new slushie offers the same signature sweet yet tangy, berry and plum flavors of MTN Dew Purple Thunder, but in the form of an icy frozen beverage instead of a traditional soda. In addition to the new Froster drink, MTN Dew Purple Thunder also comes in the form of [Polar Pop](https://www.trendhunter.com/trends/circle-k-and-pepsico) and the soda itself in large, 20-oz bottles. All of the new drinks are exclusively available from Circle K locations nationwide. Image Credit: MTN Dew ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 22% | Activity: 48% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Colorful Frozen Drinks:** Offering a unique and visually interesting way to enjoy beverages presents an opportunity to market to those looking for something different. - **Alternative Forms of Beverages:** Providing consumers with multiple ways to enjoy their favorite drink can lead to a greater likelihood of repeat purchases and loyalty. - **Unconventional Flavors:** Introducing new and exciting flavors to popular products can help companies capture a wider audience and stay competitive in the market. ### Sectors Adopting This - **Convenience Stores:** Convenience stores can capitalize on unique offerings to stand out from competing stores and offer something new to customers. - **Beverage:** Beverage companies can experiment with new flavors and forms of their products to stay ahead of competitors and keep customers engaged and interested. - **Hospitality and Tourism:** Hotels and tourist attractions can offer exclusive and unique beverages to guests, providing a memorable and Instagram-worthy experience. ## Related on Trend Hunter - [Purplish Berry-Forward Citrus Sodas](https://www.trendhunter.com/trends/mountain-dew-purple-thunder.md) - [Exclusive Summer Beverage Flavors](https://www.trendhunter.com/trends/summer-dew-delights.md) - [Purple Passionfruit Sodas](https://www.trendhunter.com/trends/mountain-dew-baja-midnight.md) - [Ice Pop-Flavored Sodas](https://www.trendhunter.com/trends/mtn-dew-summer-freeze.md) - [Frozen Soda Brand Refreshments](https://www.trendhunter.com/trends/7eleven-and-mtn-dew.md) - [Branded Icy QSR Refreshments](https://www.trendhunter.com/trends/frozen-drink.md) - [Dark Purple Citrus Sodas](https://www.trendhunter.com/trends/mtn-dew-pitch-black.md) - [Tropical Exclusive Retailer Sodas](https://www.trendhunter.com/trends/mountain-dew-dragon-fruit.md) - [Swirled Frozen QSR Beverages](https://www.trendhunter.com/trends/cherry-bliss-freeze.md)