# Dark Purple Citrus Sodas MTN DEW Pitch Black Zero Sugar and MTN DEW Energy Pitch Black are Coming By Katherine Pendrill | Published 2022-12-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mtn-dew-pitch-black References: [csnews](https://www.csnews.com/mtn-dew-pitch-black) & [mountaindew.fandom](https://mountaindew.fandom.com/wiki/Pitch_Black)  [MTN DEW](https://www.trendhunter.com/trends/mtn-dew-voodew-1) fans will be thrilled to hear that MTN DEW Pitch Black will be making a comeback in January of 2023. MTN DEW Pitch Black is a drink that originally made its debut all the way back in 2004 as a [limited-edition Halloween flavor](https://www.trendhunter.com/trends/dew-voodew). The drink also made a brief return from 2016 to 2019, but has been absent from store shelves for several years now. That is, until now. As of January 2023, fans can once again get their hands on a bottle of MTN DEW Pitch Black. This dark purple drink has a critus and grape flavor profile that's officially described as "Dark Cirtus Punch Flavor." Alongside the returning MTN DEW Pitch Black, MTN DEW is also launching [MTN DEW Pitch Black Zero Sugar](https://www.trendhunter.com/trends/new-red-bull-zero) and MTN DEW Energy Pitch Black for the first time ever in 2023. Image Credit: MTN DEW ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 99% | Activity: 100% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Dark Purple Soda Trend:** Food and beverage companies can capitalize on the popularity of dark-colored sodas with unique and complex flavor profiles by introducing their own versions of this trend. - **Limited Edition Beverages Trend:** Beverage companies can build excitement and loyalty among consumers by producing limited edition iterations of their popular products, as MTN DEW has done with their Pitch Black line. - **Low-sugar Energy Drink Trend:** As more consumers prioritize their health and wellness, companies can meet this demand by creating low-sugar versions of traditionally high-sugar products, such as MTN DEW Energy Pitch Black Zero Sugar. ### Sectors Adopting This - **Beverage Industry:** Beverage companies can capitalize on the trend of dark purple sodas, appeal to niche market segments with limited edition products, and meet consumer demand for low-sugar energy drinks. - **Food Industry:** Food companies can create products that pair well with MTN DEW Pitch Black and other dark purple sodas to appeal to consumers who enjoy unique flavor profiles, create their own limited edition products to build excitement, and rely more on natural ingredients as consumers prioritize health and wellness. - **Marketing Industry:** Marketing professionals can create innovative campaigns around the limited edition nature of MTN DEW Pitch Black and other products in the dark purple soda trend to build hype and generate buzz, while also focusing on the low-sugar and health attributes of products in this space. ## Related on Trend Hunter - [Complimentary Eclipse Sodas](https://www.trendhunter.com/trends/mtn-dew-pitch-black-eclipse-edition.md) - [Purple Passionfruit Sodas](https://www.trendhunter.com/trends/mountain-dew-baja-midnight.md) - [Mystery Halloween Drinks](https://www.trendhunter.com/trends/mtn-dew-voodew-1.md) - [Exclusive Summer Beverage Flavors](https://www.trendhunter.com/trends/summer-dew-delights.md) - [Sugar-Free Berry Sodas](https://www.trendhunter.com/trends/zero-sugar-spark.md) - [Purplish Berry-Forward Citrus Sodas](https://www.trendhunter.com/trends/mountain-dew-purple-thunder.md) - [Tropical Storm-Inspired Sodas](https://www.trendhunter.com/trends/mtn-dew-typhoon.md) - [Citrus-Forward Soda Arrivals](https://www.trendhunter.com/trends/mountain-dew-3.md) - [Purple-Hued Frozen Drinks](https://www.trendhunter.com/trends/mtn-dew-purple-thunder-froster-frozen-beverage.md)