# Branded Mountainous Outposts The MTN DEW Outpost is Now Accepting Ranger Applications By Laura McQuarrie | Published 2021-12-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/mtn-dew-outpost References: [prnewswire](https://www.prnewswire.com/news-releases/apply-to-be-a-ranger-for-new-mtn-dew-outpost-at-doe-mountain-in-mountain-city-tennessee-301440133.html) & [MTNDEWOutpost](http://www.MTNDEWOutpost.com/) MTN DEW Outpost is a new destination at Doe Mountain outside the town of Mountain City, Tennessee and the soda brand is looking to appoint a ranger to help nature lovers embrace more of the great outdoors. MTN DEW is supporting mountain activities in the area with thousands of acres of expanded trails and a brand-new archery course. Pat O'Toole, vice president, marketing, MTN DEW, says "Our fans are exploring the outdoors now more than ever; it's the perfect time to return to Tennessee, and give back to the community." For the first time ever, the brand will be selecting a MTN DEW Outpost Ranger, who will be responsible for managing duties for one week at the destination for outdoor enthusiasts. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 78% | Activity: 89% | Freshness: 11% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Branded Outdoor Experiences:** MTN DEW Outpost is creating a new destination for nature lovers to explore and is offering a chance for a ranger to manage duties for a week, representing a disruptive innovation opportunity for outdoor brands to create unique experiences. - **Eco-tourism:** MTN DEW Outpost's focus on nature and expanding trails represents an opportunities for the tourism industry to create more eco-friendly destinations. - **Virtual Ranger Programs:** MTN DEW Outpost's selection of a virtual ranger who is responsible for managing duties from afar represents an innovative trend where remote experiences can be created for people to engage with nature without being physically present. ### Who This Affects Most - **Beverage:** MTN DEW Outpost's expansion into outdoor activities and eco-tourism represents a growth opportunity for the beverage industry to partner with outdoor brands to create unique marketing experiences. - **Tourism:** MTN DEW Outpost's focus on creating a new destination for outdoor enthusiasts represents an opportunity for the tourism industry to create more nature-driven experiences that support conservation and sustainability efforts. - **Technology:** MTN DEW Outpost's introduction of a virtual ranger who is responsible for managing duties from afar represents a disruptive innovation opportunity for the technology industry to create VR experiences for nature conservation efforts. ## Related on Trend Hunter - [Outdoors-Inspired Soda Flavors](https://www.trendhunter.com/trends/mtn-dew-outpost-1.md) - [Mountain Soda Campaigns](https://www.trendhunter.com/trends/the-mountain-dude.md) - [Time Zone Soda Campaigns](https://www.trendhunter.com/trends/mountain-time.md) - [Tattoo-Based Soda Sweepstakes](https://www.trendhunter.com/trends/las-vegas-giveaway.md) - [Mountain-Inspired Soda Rebrandings](https://www.trendhunter.com/trends/mountain-dew-2.md) - [Adventurously Reimagined Logo Designs](https://www.trendhunter.com/trends/reimagined-logo-desgin.md) - [Summertime Americana Sodas](https://www.trendhunter.com/trends/mtn-dew-sodas.md) - [Hard Soda Expansions](https://www.trendhunter.com/trends/texas-town.md) - [Beverage-Branded Music Events](https://www.trendhunter.com/trends/to-hell-with-mtn-dew-flamin-hot.md)