# Exclusive Blackberry Sodas MTN DEW Legend is Only Available at Buffalo Wild Wings By Laura McQuarrie | Published 2022-03-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mtn-dew-legend References: [foodandwine](https://www.foodandwine.com/news/mtn-dew-legend-flavor-buffalo-wild-wings)  MTN DEW Legend is a first-of-its-kind version of the classic citrus-flavored soda and it is said to have been "inspired by the latest [blackberry flavor craze](https://www.trendhunter.com/trends/dr-pepper-blackberry)." This soda expands upon a familiar taste with notes of berry and ginger and it was specially crafted to elevate the sauces, burgers, and other bar food items served at [Buffalo Wild Wings—the](https://www.trendhunter.com/trends/legendary-long-island-cocktail) only place this special soda can be found. With this new MTN DEW Legend flavor, it is the first time a [PepsiCo](https://www.trendhunter.com/trends/mountain-dew-dark-berry-bash) brand has been exclusively sold by the sports bar chain. Select Buffalo Wild Wings locations will start serving Mtn Dew Legend immediately and a national rollout to all Buffalo Wild Wings locations is set to conclude as of mid-May. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 6% | Activity: 15% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Blackberry Flavored Beverages:** The latest blackberry flavor craze can provide disruptive innovation opportunities for companies in the beverage industry to create new and unique beverage flavors. - **Brand Exclusivity:** The trend of exclusive brands can create disruptive innovation opportunities for businesses looking to differentiate themselves and appeal to a specific customer base. - **Collaboration Management:** The integration of a third-party beverage can spark disruptive innovation opportunities for companies in the restaurant industry to collaborate with private third-party brands to expand their menu offerings. ### Who This Affects Most - **Beverage:** Opportunities for disruptive innovation exist for beverage companies looking to capitalize on the latest flavor trends and create unique and exclusive products like MTN DEW Legend. - **Restaurant:** Companies in the restaurant industry can explore disruptive innovation opportunities through collaboration with private third-party beverage brands to innovate their menus and offer unique products. - **Hospitality:** The exclusive sale of MTN DEW Legend at Buffalo Wild Wings showcases the potential for disruptive innovation among businesses in the hospitality industry to create exclusive experiences for consumers. ## Related on Trend Hunter - [Ominous Black Cocktails](https://www.trendhunter.com/trends/legendary-long-island-cocktail.md) - [Tropical Exclusive Retailer Sodas](https://www.trendhunter.com/trends/mountain-dew-dragon-fruit.md) - [Purplish Berry-Forward Citrus Sodas](https://www.trendhunter.com/trends/mountain-dew-purple-thunder.md) - [Summertime Americana Sodas](https://www.trendhunter.com/trends/mtn-dew-sodas.md) - [Purple Passionfruit Sodas](https://www.trendhunter.com/trends/mountain-dew-baja-midnight.md) - [Outdoors-Inspired Soda Flavors](https://www.trendhunter.com/trends/mtn-dew-outpost-1.md) - [Exclusive Summer Beverage Flavors](https://www.trendhunter.com/trends/summer-dew-delights.md) - [Limited-Edition Soda Flavors](https://www.trendhunter.com/trends/mtn-dew-baja-blast.md) - [Mango Soda Collaborations](https://www.trendhunter.com/trends/mountain-dew-mango-rush.md)