# Gamer-Targeted Shopping Experiences Mtn Dew Game Fuel Created a "Direct-to-Gamer" Shop By Laura McQuarrie | Published 2020-12-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mtn-dew-game-fuel References: [prnewswire](https://www.prnewswire.com/news-releases/mtn-dew-game-fuel-launches-exclusive-online-shopping-experience-for-gaming-enthusiasts-301195312.html) & [mountaindew](http://www.mountaindew.com) [Mtn Dew Game Fuel](https://www.trendhunter.com/trends/championship-citrus-cherry) created a new online shopping experience with a one-stop "direct-to-gamer" site that hosts all of the Game Fuel products. The site is the only place that products like the limited-edition Mtn Dew Game Fuel Dr Disrespect collectible can may be acquired, along with other fun incentives and rewards that speak to gamers specifically. Home to the new Mtn Dew Game Fuel Victory Pass Rewards program, the site is the place where fans will get to see how close they are to unlocking rewards like new games, special fan packs and branded merch. The site is also a one-stop shop for gamers to refuel on all their favorite flavors like Charged Original [DEW](https://www.trendhunter.com/trends/mtn-dew-outpost-1) and Charged Watermelon Shock. Image Credit: MTN DEW ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 49% | Activity: 58% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Direct-to-gamer Shopping:** Creating a one-stop online shopping experience specifically tailored for gamers, offering exclusive products and incentives. - **Gamer-targeted Rewards Programs:** Developing rewards programs that cater to gamers and provide incentives such as new games, special fan packs, and branded merchandise. - **Specialty Gaming Beverages:** Offering unique gaming-themed beverage flavors to cater to the specific preferences of gamers, providing a refreshing and immersive experience. ### Industries Being Reshaped - **E-commerce:** Incorporating a direct-to-gamer shopping experience into existing e-commerce platforms, tapping into a niche market. - **Gaming Accessories:** Partnering with gaming brands to create exclusive products and accessories that provide added value and appeal to gamers. - **Beverage Industry:** Exploring the potential of specialty beverages tailored to the gaming community, creating a unique market segment. ## Related on Trend Hunter - [Gamer-Oriented Energy Drinks](https://www.trendhunter.com/trends/championship-citrus-cherry.md) - [Promotional Game-Themed Collabs](https://www.trendhunter.com/trends/xbox-game-pass-promotion.md) - [Gamer-Targeted Diet Sodas](https://www.trendhunter.com/trends/coke-ultimate-zero-sugar.md) - [Exclusive Energy Drink Flavors](https://www.trendhunter.com/trends/g-fuel-products.md) - [Gamer-Focused Energy Shots](https://www.trendhunter.com/trends/5-hour-energy-1.md) - [Performance-Boosting Gamer Refreshments](https://www.trendhunter.com/trends/gamer-supps-gg-energy.md) - [Game-Themed Energy Collections](https://www.trendhunter.com/trends/g-fuel-1.md) - [Experimental Film Motels](https://www.trendhunter.com/trends/mountain-dew-borderlands-motel.md) - [Football-Themed Giveaways](https://www.trendhunter.com/trends/mtn-dew-and-nba.md)