# Tropical Summertime Soda Flavors These New MTN DEW Baja Blast Sodas are Here for the Summer By Michael Hemsworth | Published 2023-06-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mtn-dew-baja-blast-soda References: [brandeating](https://www.brandeating.com/2023/06/mountain-dew-launches-new-mtn-dew-baja-blast-caribbean-splash-and-passionfruit-punch.html) & [mountaindew](https://www.mountaindew.com)  These new MTN DEW Baja Blast sodas are being introduced for the summertime season to provide consumers with a tropically flavored refreshment perfect for quenching thirst in the heat. The sodas include the MTN DEW Baja Blast Caribbean Splash and MTN DEW Baja Blast Passionfruit Punch, which are both characterized by their tropically inspired flavors. The MTN DEW Baja Blast Caribbean Splash has natural and artificial guava flavors, while the MTN DEW Baja Blast Passionfruit is accented by natural and artificial passionfruit flavors for the perfect level of sweetness. The new MTN DEW Baja Blast sodas are being launched as an exclusive seasonal summertime refreshment that's arriving in the US for a short while only. The sodas come in 12-ounce cans and 20-ounce bottles. Image Credit: Mountain Dew ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 100% | Activity: 100% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Tropical Flavored Beverages:** Opportunity for companies to create more tropical-flavored beverages for the summer season. - **Seasonal Exclusive Products:** Exploring the potential for launching limited-time exclusive products during specific seasons to create consumer excitement and drive sales. - **Trendy Canned Beverages:** The rise in popularity of canned beverages presents an opportunity for companies to release new flavors and innovative packaging designs. ### Sectors Adopting This - **Beverage Industry:** The beverage industry can capitalize on the trend by introducing new tropical-flavored beverages or seasonal exclusives. - **Food and Beverage Retail:** Food and beverage retailers can leverage the appeal of exclusive seasonal products to attract customers and boost sales. - **Packaging Industry:** The packaging industry can innovate by creating unique, eye-catching designs for canned beverages that align with seasonal trends. ## Related on Trend Hunter - [Limited-Edition Soda Flavors](https://www.trendhunter.com/trends/mtn-dew-baja-blast.md) - [Spring Break-Inspired Sodas](https://www.trendhunter.com/trends/mtn-dew-baja-blast-flavors.md) - [Hard Soda Variety Packs](https://www.trendhunter.com/trends/hard-mtn-dew-baja-blast-variety-pack.md) - [Citrusy Seaside Soda Flavors](https://www.trendhunter.com/trends/mountain-dew-baja-cabo-citrus.md) - [Purple Passionfruit Sodas](https://www.trendhunter.com/trends/mountain-dew-baja-midnight.md) - [Summertime Americana Sodas](https://www.trendhunter.com/trends/mtn-dew-sodas.md) - [Caffeinated Summer Soda Flavors](https://www.trendhunter.com/trends/mountain-dew.md) - [Soda-Inspired Energy Drinks](https://www.trendhunter.com/trends/mtn-dew-energy-baja-blast.md) - [Soda Pop-Branded Hard Seltzers](https://www.trendhunter.com/trends/baja-blast.md)