# Soda-Flavored QSR Gelatos Taco Bell MTN DEW Baja Blast Gelato is Being Test Marketed By Michael Hemsworth | Published 2023-08-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mtn-dew-baja-blast-gelato References: [chewboom](https://www.chewboom.com/2023/08/30/taco-bell-is-testing-new-mtn-dew-baja-blast-gelato-at-one-restaurant-in-southern-california-starting-august-31-2023/) & [tacobell](https://www.tacobell.com)  The [Taco Bell MTN DEW](https://www.trendhunter.com/trends/mountain-dew-baja-blast-pie) Baja Blast Gelato is being test marketed by the brand as a new frozen treat created in collaboration with [Mountain Dew](https://www.trendhunter.com/trends/mountain-dew) to offer an alternative take on the namesake soda. The frozen treat comes as the first-ever gelato-style treat being added to the brand's menu and puts the signature [Baja Blast Tropical Lime flavor](https://www.trendhunter.com/trends/mountain-dew-baja-cabo-citrus) in the spotlight. The creamy, bright green frozen dessert is sure to be a hit amongst avid fans of the signature soda. The Taco Bell MTN DEW Baja Blast Gelato is priced at $2.99 for a 3.6-ounce to-go serving and is being offered at the 4104 Campus Drive location in Irvine, California for two weeks only or while supplies last. Image Credit: Taco Bell ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 58% | Activity: 81% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Soda-flavored Gelatos:** The Taco Bell MTN DEW Baja Blast Gelato introduces a new frozen treat that combines the flavor of the signature soda with a creamy gelato texture. - **Collaborative Menu Innovations:** The collaboration between Taco Bell and Mountain Dew for the gelato-style treat demonstrates the potential for innovative partnerships to create unique food offerings. - **Limited-time Offer Exclusives:** The short availability of the Taco Bell MTN DEW Baja Blast Gelato at a specific location highlights the trend of using limited-time offers to drive customer excitement and urgency. ### Where This Applies - **Fast Food Restaurants:** The introduction of the Taco Bell MTN DEW Baja Blast Gelato showcases how fast food chains can leverage partnerships and unique menu items to attract customers. - **Beverage Manufacturing:** The collaboration between Taco Bell and Mountain Dew for the gelato-style treat presents an opportunity for beverage manufacturers to experiment with new product formats and flavors. - **Frozen Dessert Industry:** The introduction of the first-ever gelato-style treat at Taco Bell demonstrates the potential for innovation and expansion within the frozen dessert industry. ## Related on Trend Hunter - [QSR Soda-Inspired Pies](https://www.trendhunter.com/trends/mountain-dew-baja-blast-pie.md) - [Caffeinated Summer Soda Flavors](https://www.trendhunter.com/trends/mountain-dew.md) - [QSR-Backed Dirty Sodas](https://www.trendhunter.com/trends/baja-dream-freezes.md) - [Taco-Inspired QSR Frozen Treats](https://www.trendhunter.com/trends/taco-bell-klondike-choco-taco.md) - [Fast Food Soda Floats](https://www.trendhunter.com/trends/orange-vanilla-cream-soda-freeze.md) - [Purple Passionfruit Sodas](https://www.trendhunter.com/trends/mountain-dew-baja-midnight.md) - [Limited-Edition Soda Flavors](https://www.trendhunter.com/trends/mtn-dew-baja-blast.md) - [Soda Pop-Branded Hard Seltzers](https://www.trendhunter.com/trends/baja-blast.md) - [Fruit-Infused Green Teas](https://www.trendhunter.com/trends/agua-refrescas.md)