# Luxury Supercar NFTs McLaren's MSO LAB Genesis Collection is Randomly Auctioned to Customers By Colin Smith | Published 2022-05-05 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mso-lab References: [hypebeast](https://hypebeast.com/2022/5/mclaren-mso-lab-p1-gtr-nft-infiniteworld-rare-release-information) & [cars.mclaren](https://cars.mclaren.com/us-en/mso)  [McLaren](https://www.trendhunter.com/trends/765lt-spider) announced the 'MSO LAB' project, which is debuting with the 'Genesis Collection' of 2,012 NFTs. These NFTs will feature the McLaren P1 and McLaren P1 GTR vehicles with different paint jobs, accessories, license plates, and features. When customers purchase one of the NFTs, the actual series number and details surrounding the NFT will be unbeknownst to them until they receive the token itself. Among the 2,012 NFTs, there will be five separate tiers of value. There will be 1,000 in the lowest tier, 893 in the fourth tier, 100 in the third tier, 14 in the second tier, and only five NFTs in the rarest first tier. Each of the five tier-one NFTs features iconic stylizations that are specific to the [McClaren](https://www.trendhunter.com/trends/levis-5) brand, such as a dual-toned Papaya paint job or a full black carbon fiber racing frame. Image Credit: McLaren ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 70% | Activity: 64% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Nfts:** The luxury car industry can explore NFTs tokenization as a new revenue stream. - **Randomized Collections:** Brands can leverage the thrill of randomized collections to boost interest and customer engagement. - **Exclusive Collectibles:** Exclusive digital collectibles can provide a new level of exclusivity and cachet for high-end brands. ### Sectors Adopting This - **Luxury Car:** Luxury car manufacturers can explore the potential of NFTs to engage their customers and create a new source of revenue. - **Collectibles Retail:** Retailers can create a new category of exclusive and valuable digital collectibles such as NFTs for customers to purchase. - **Blockchain Technology:** The blockchain industry can collaborate with luxury brands to offer NFTs as a new way to monetize digital assets. ## Related on Trend Hunter - [Luxury Vehicle-Inspired NFTs](https://www.trendhunter.com/trends/mercedes-nft.md) - [Uniquely Personalizable Supercars](https://www.trendhunter.com/trends/765lt-spider.md) - [Exclusive Carbon Fiber NFTs](https://www.trendhunter.com/trends/lamborghini-nft.md) - [Vegas-Themed Supercars](https://www.trendhunter.com/trends/project-viva.md) - [Luxury Game-Inspired Hypercars](https://www.trendhunter.com/trends/solus-gt.md) - [Formula 1-Inspired Supercars](https://www.trendhunter.com/trends/mclaren.md) - [Luxury Car Blockchain Games](https://www.trendhunter.com/trends/infinite-drive-racing.md) - [Canada-Celebrating Supercars](https://www.trendhunter.com/trends/canada-10th-anniversary.md) - [Collaborative Supercar Giveaways](https://www.trendhunter.com/trends/vuse-ultimate-ride-mclaren.md)