# Revamped News Portals The MSN Rebranding Initiative Boasts Integrated Productivity Tools By Meghan Young | Published 2014-09-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/msn-rebranding References: [arstechnica](http://arstechnica.com/information-technology/2014/09/msn-is-back-with-new-site-and-bizarre-rebranding-exercise/) & [msn](http://www.msn.com) With the news that both Internet Explorer and [MSN](https://www.trendhunter.com/trends/microsoft-crocs) Messenger were being left behind in the dust earlier this year, it comes as a welcomed surprise that an MSN rebranding initiative has taken place to help revamp the news portal to its former glory. Sleeker and more modern, the MSN rebranding is refreshing in not only looks, but in function as well. With easy access to [personal productivity tools and content](https://www.trendhunter.com/trends/windows-app) from a large number of providers, the MSN rebranding initiative started from the ground-up. This extensive project took into account a mobile-first, cloud-first world by also simultaneously launching MSN-branded applications for iOS and Android that are as stylish as the portal. Overall, the MSN rebranding hits all the right notes. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 43% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Mobile-first Approach:** The MSN rebranding initiative embraced a mobile-first approach by launching stylish MSN-branded applications for iOS and Android. - **Integrated Productivity Tools:** The revamped MSN news portal offers easy access to personal productivity tools, providing an opportunity for companies to develop innovative integrated solutions. - **Multi-provider Content Integration:** The MSN rebranding initiative incorporates content from a large number of providers, showcasing the potential for disruptive innovation in content curation and aggregation. ### Who This Affects Most - **Media and News:** The MSN rebranding initiative presents opportunities for media and news companies to adopt a mobile-first strategy, embrace content integration, and improve user productivity. - **Mobile Applications:** The launch of MSN-branded applications for iOS and Android offers a space for mobile application developers to create sleek and stylish news and productivity tools. - **Cloud Services:** The MSN rebranding initiative's focus on a cloud-first world creates opportunities for cloud service providers to offer innovative solutions supporting content delivery and productivity. ## Related on Trend Hunter - [Enhanced Brand Websites](https://www.trendhunter.com/trends/waring.md) - [Modernized Coffee Product Branding](https://www.trendhunter.com/trends/nescaf-branding.md) - [Consolidated Collaboration Platforms](https://www.trendhunter.com/trends/collaboration-platforms.md) - [Consolidated E-Mail Applications](https://www.trendhunter.com/trends/one-outlook.md) - [Data Connectivity Re-Branding Initiatives](https://www.trendhunter.com/trends/data-connectivity.md) - [Refocused Technology Companies](https://www.trendhunter.com/trends/goto.md) - [Travel-Focused Rebranding Initiatives](https://www.trendhunter.com/trends/travel-and-expense.md) - [Modular Browsing Tools](https://www.trendhunter.com/trends/1opera-one.md) - [Modernized Coffee Rebrands](https://www.trendhunter.com/trends/modernized-coffees.md)