# Fresh European Fashion MSGM Named One of Best New Emerging Designers for Vogue Talent By Tiana Reid | Published 2010-07-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/msgm References: [thecoolhunter.net](http://www.thecoolhunter.net/article/detail/1757/msgm--italy) & [msgm.it](http://msgm.it/) Italian label 'MSGM' was launched by the company Paoloni Group and has recently been receiving some great praise. Named one of the best new emerging designers for [Vogue](https://www.trendhunter.com/trends/forever-care) Talent, MSGM mixes and matches [complementary colors](https://www.trendhunter.com/trends/vowels-1) to create a fresh take on traditional European menswear and womenswear. Focusing on a demographic of under 35, consider MSGM the epitome of what it means to create [Italian-style fashions](https://www.trendhunter.com/trends/la-famiglia-campaign). **Implications** - Companies should never underestimate society's attraction to a foreign style. As it is not always possible to travel to these exotic locations, bringing elements of these spot-specific styles to a customer will satisfy this need for globe-trotting. In doing so, companies will have an edge over their competitors. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 87% | Activity: 53% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Foreign Style Fashion:** Companies can capitalize on society's attraction to foreign styles by incorporating elements of these spot-specific styles into their designs. - **Fresh Color Combinations:** Incorporating fresh and complementary color combinations in traditional European menswear and womenswear can make a brand more attractive and create room for disruptive innovation. - **Under 35 Fashion:** Brands can target under 35 demographic by creating Italian-style fashions, similar to MSGM brand, to capture this niche market. ### Sectors Adopting This - **Fashion Industry:** Fashion brands can capitalize on the trend by incorporating foreign style elements, fresh color combinations, and targeting under 35 demographic. - **Retail Industry:** Retailers can leverage the trend by stocking up on brands that appeal to the under 35 demographic, especially those that incorporate fresh color combinations and foreign style elements. - **Marketing Industry:** Marketing professionals can use the trend to create campaigns that appeal to the under 35 demographic, with an emphasis on fresh color combinations and foreign style elements. ## Related on Trend Hunter - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Gen X-Targeted Fashion Labels](https://www.trendhunter.com/trends/regalo-studios.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Surprise Fashion Line Drops](https://www.trendhunter.com/trends/surprise-valentino-collection.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Debut Ready-to-Wear Collections](https://www.trendhunter.com/trends/mansur-gavriel-1.md) - [Collective Brand Identity-Promoting Campaigns](https://www.trendhunter.com/trends/la-famiglia-campaign.md)