# Color-Collaged Couple Campaigns The MSGM Spring/Summer 2013 Advertorial is Fun and Vibrant By Jana Pijak | Published 2013-01-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/msgm-springsummer-2013 References: [thefashionisto](http://thefashionisto.com/mode/florian-van-bael-stars-in-msgm-springsummer-2013-campaign/) & [msgm.it](http://msgm.it/) The MSGM Spring/Summer 2013 ad campaign features artful and color-infused collage imagery. This striking image series features [monochromatic portraits](https://www.trendhunter.com/trends/jiyongkim-fw25) enriched with pencil illustrations by artist Silvia Prada. The compositions are then enhanced with the label's [colorful textile patterns](https://www.trendhunter.com/trends/vowels-1). The [fun couple campaign](https://www.trendhunter.com/trends/together-valentines-day) features top male model Florian Van Bael who stars alongside female costar Juju Ivanyuk. The couple smile and embrace one another while smirking and grimacing at the camera. Displaying a stronge sense of chemistry and humor, the MSGM Spring/Summer 2013 ad campaign exudes a romantic air. The label enlists famed photographer Giampaolo Segura to capture the pair, who are outfitted by stylist Miguel Arnau. The duo shine in pattern-clashing garment pairings and whimsical prints that feature subjects ranging from vintage pinups to numerical icons. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 80% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Color-infused Campaigns:** Brands can incorporate colorful and vibrant imagery in their campaigns to create a fun and engaging experience for their customers. - **Collaborative Artistry:** Brands can collaborate with artists to create unique and captivating imagery that stands out in the advertising industry. - **Pattern Clashing Garments:** Fashion brands can experiment with pattern clashing to create bold and innovative designs that capture the attention of the customers. ### Industries Being Reshaped - **Fashion Industry:** Fashion brands can incorporate colorful and pattern-clashing garments in their campaigns to create a bold and innovative statement. - **Advertising Industry:** Brands can collaborate with artists to create unique and captivating imagery that stands out in the advertising industry, ultimately attracting customers' attention. - **Visual Arts Industry:** Visual artists can collaborate with fashion and advertising brands to create unique and captivating imagery, showcasing their skills and gaining exposure in the industry. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Collective Brand Identity-Promoting Campaigns](https://www.trendhunter.com/trends/la-famiglia-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Luxury Valentine’s Day Campaigns](https://www.trendhunter.com/trends/together-valentines-day.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)