# Spherical Event Venues 'MSG Spheres' are Planned for Las Vegas and London By Joey Haar | Published 2018-02-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/msg-spheres References: [archdaily](https://www.archdaily.com/889084/madison-square-garden-unveils-plans-for-spherical-event-venues-in-london-and-las-vegas) The [Madison Square Garden Company](https://www.trendhunter.com/trends/bench-seating), the brand behind the famous New York City arena, has announced the development of a new event venue concept it's calling 'MSG Spheres'. As the name suggests, the venues are [spherical buildings](https://www.trendhunter.com/trends/netherlands-pavilion) that will engender immersive, three-dimensional visual experiences in concert with the performances and events that take place within them. The MSG Spheres have been designed by [Populous](https://www.trendhunter.com/trends/elevate-system), an architecture firm operating out of Kansas City that is responsible for other stadiums and arenas like T-Mobile arena in Las Vegas and the O2 in Dublin. MSG Spheres are poised to be unique in the world of arena architecture, however. Concept images appear to show immersive light displays that project visuals in 3D, creating experiences that will rival the music and performances put on by the performers themselves. There are currently two MSG Spheres slated to be built, in Las Vegas and London. Image Credit: Madison Square Garden Company ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 27% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### Why This Trend Is Growing - **Immersive Event Experiences:** MSG Spheres are designed to create immersive, three-dimensional visual experiences that enhance concerts and events. - **Spherical Architecture:** The spherical shape of MSG Spheres is a disruptive innovation in the arena architecture industry. - **Advanced Light Displays:** The use of advanced light displays in MSG Spheres opens up opportunities for creative and visually stunning performances. ### Industries Being Reshaped - **Entertainment:** MSG Spheres will revolutionize the entertainment industry by providing unique and immersive event experiences. - **Architectural Design:** The development of spherical architecture in MSG Spheres has the potential to disrupt traditional arena designs. - **Event Production:** The incorporation of advanced light displays in MSG Spheres presents innovative opportunities for event production companies. ## Related on Trend Hunter - [Immersive Audio Experiences](https://www.trendhunter.com/trends/xo-audio.md) - [Miniature Spherical Replica Lights](https://www.trendhunter.com/trends/mini-sphere.md) - [Spherical Urban Landmarks](https://www.trendhunter.com/trends/grand-ballroom.md) - [Entertainment Arena Mascots](https://www.trendhunter.com/trends/orbi.md) - [Spherical Athletic Large Ballparks](https://www.trendhunter.com/trends/the-athletics.md) - [Inflatable-Orb Stage Set Designs](https://www.trendhunter.com/trends/whomadewho.md) - [Reflective Hemispherical Theater Stages](https://www.trendhunter.com/trends/ball-theater.md) - [Immersive Dome Exhibit](https://www.trendhunter.com/trends/lumisphere-experience.md) - [Stadium-Based Theatre Venues](https://www.trendhunter.com/trends/sofi-stadium.md)