# Computers for Boomers Microsoft Senior PC + Ad-Funded PCs By Ayman | Published 2008-05-01 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ms-uk-senior-funded-pc References: [news.bbc](http://news.bbc.co.uk/2/hi/technology/7375286.stm) [Microsoft](https://www.trendhunter.com/trends/adaptive-computer-accessories) UK unveiled plans for a *"Senior PC"* at the recent Digital Inclusion conference in London. The machine, which Microsoft is developing in partnership with charities Age Concern and Help the Aged, utilizes a simple and intuitive interface that caters to older users. The machine targets over 17 million UK citizens who are described as "[digitally excluded](https://www.trendhunter.com/trends/technological-barriers)". The "senior pc" will include software that manages prescriptions, and simplified processing tools. Microsoft is also working on an *ad-funded* PC and one that uses a *"social software licensing model"*. "In partnership with Milton Keynes council, this machine will come preloaded with a 'digital literacy curriculum' - a step by step guide to how to get online, be safe and perform simple computer tasks," the [BBC](https://www.trendhunter.com/trends/manhattan-s4r-freesat-4k-tv-recorder) says. "Initially it will be given to a thousand households and this will be gradually scaled up to 10,000." ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 31% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Computers](https://www.trendhunter.com/computers) ## Key Themes ### What Makes This Trend Stand Out - **Senior PC:** Developing a computer with a simple and intuitive interface that caters to older users presents an opportunity for designing technology solutions that cater to specific demographic needs. - **Ad-funded PC:** The development of an ad-funded PC presents an opportunity to provide lower-income communities with access to technology and digital literacy training through sponsored content. - **Social Software Licensing Model:** The development of a social software licensing model presents an opportunity to provide technology solutions that cater to the needs of the community through partnerships with local governments and charities. ### Sectors Adopting This - **Tech:** The tech industry can capitalize on the opportunity to design technology solutions for specific demographic needs to ensure that everyone can access and use technology. - **Healthcare:** The healthcare industry can consider partnering with technology companies to develop technology solutions that simplify and manage patients' health information and medication prescriptions. - **Education:** The education industry can collaborate with technology companies to provide digital literacy training and technology skills to communities in need through social licensing models and ad-funded PCs. ## Related on Trend Hunter - [Nonprofit-Backed Senior Social Apps](https://www.trendhunter.com/trends/senior-planet-community.md) - [Senior Reskilling Initiatives](https://www.trendhunter.com/trends/google-aarp.md) - [Adaptive Computer Accessories](https://www.trendhunter.com/trends/adaptive-computer-accessories.md) - [Enriching Senior Initiatives](https://www.trendhunter.com/trends/ogilvy-shanghai.md) - [Ultra-Efficient Keyboard PCs](https://www.trendhunter.com/trends/pentaform-abacus-pc.md) - [Senior Technology Tutors](https://www.trendhunter.com/trends/kamloops-partner-assisted-learning.md) - [Digital Literacy Programs](https://www.trendhunter.com/trends/cleo-1.md) - [Classroom-Focused Student Laptops](https://www.trendhunter.com/trends/microsoft-surface-laptop-se.md) - [Senior-Friendly E-Commerce Modes](https://www.trendhunter.com/trends/elderly-mode.md)