# Baby Birthing Supplies The Ms. & Mrs. Labor & Delivery Survival Kit is for Parents-to-Be By Renee Ramsarran | Published 2011-03-03 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/ms-mrs-labor-delivery-survival-kit References: [outblush](http://www.outblush.com/women/gifts/ms-mrs-labor-delivery-survival-kit/) & [msandmrs](http://www.msandmrs.com/laborDelivery.php) New parents know the importance of being prepared, which is why the Ms. & Mrs. Labor & Delivery Survival Kit is such a thoughtful present. Although parents may remember to bring all the large and important items to the hospital, it's often easy to forget some of the [smaller delivery room essentials](https://www.trendhunter.com/trends/the-honey-pot-products). This silvery mesh tote comes packed with 12 childbirth tools to help make the process more bearable. The new moms' comfort comes first with a [back massager, slipper socks](https://www.trendhunter.com/trends/postpartum-recovery1), headband and breath mints. Pops isn't forgotten with more must-haves likes a pre-paid calling card, disposable camera and [bubblegum cigars](https://www.trendhunter.com/trends/man-cold-relief-kit). The Ms. & Mrs. Labor & Delivery Survival Kit includes all the niceties mom and dads-to-be would require in those long laborious hours at the hospital before the baby comes. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 3% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### Why This Trend Is Growing - **Pregnancy and Birthing Support Products:** Disruptive innovation opportunity: Develop a personalized AI-powered birthing assistant app that provides real-time guidance to expecting mothers during labor and delivery. - **Hospitality and Healthcare Gifting:** Disruptive innovation opportunity: Create a mobile app that connects hospital gift shops with local vendors to offer curated gift sets based on patient needs and preferences. - **Luxury Hospital Experience:** Disruptive innovation opportunity: Develop a luxury hospital service that provides expectant parents with five-star amenities during their pregnancy and birthing journey. ### Industries Being Reshaped - **Medical and Healthcare:** Disruptive innovation opportunity: Integrate wearables and IoT sensors into maternity garments to track vital signs and provide health updates to expectant mothers, their healthcare providers and care teams. - **E-commerce:** Disruptive innovation opportunity: Create a subscription-based e-commerce platform that delivers boxes of curated pregnancy and birthing products right to an expectant mother's doorstep at regular intervals. - **Hospitality and Tourism:** Disruptive innovation opportunity: Develop birthing resort destinations that offer top-notch medical, childcare and luxury amenities for expectant parents who want a relaxing, high-end pregnancy and birthing experience. ## Related on Trend Hunter - [Affordable Pregnancy-Friendly Kits](https://www.trendhunter.com/trends/the-honest-company1.md) - [Parent-Focused Luxury Packages](https://www.trendhunter.com/trends/ambiente-sedona.md) - [Maternal Mortality-Reducing Kits](https://www.trendhunter.com/trends/mommas-kit.md) - [Wedding Wardrobe Emergency Kits](https://www.trendhunter.com/trends/the-bride-kit.md) - [Wedding Day Emergency Kits](https://www.trendhunter.com/trends/wedding-day-emergency-kit.md) - [Baby-Friendly Skincare Sets](https://www.trendhunter.com/trends/mother-baby.md) - [Postpartum Snack Boxes](https://www.trendhunter.com/trends/postpartum-snack-box.md) - [Sleep-Supporting Pregnancy Boxes](https://www.trendhunter.com/trends/sleep-support-package.md) - [Pregnancy-Friendly Fitness Equipment](https://www.trendhunter.com/trends/bala-mama.md)