# Lychee-Flavored Sake Spritzes M&S' Lychee Sake Spritz is a Refreshing, Sparkling Cocktail in a Can By Laura McQuarrie | Published 2025-06-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ms-lychee-sake-spritz References: [thesun](https://www.thesun.co.uk/fabulous/35329662/new-margarita-can-fans-love-marks-spencer/) & [ocado](https://www.ocado.com/products/m-s-lychee-sake-spritz-660739011?srsltid=AfmBOopT97rApg2jNy-5O_CL8PJV-dC-au3f5qwO8CFzh7ve_EvwRxXH)  Demand for spritzes surges in the summer, as their [light, refreshing taste](https://www.trendhunter.com/trends/funkin-spritz) makes them a seasonal favorite for warm-weather sipping, and [M&S' Lychee](https://www.trendhunter.com/trends/lightly-fermented-sparkling-drink) Sake Spritz shares a taste of something different—fermented rice wine with a lychee flavor. This carbonated cocktail with 35% sake is simply made with natural flavoring and a touch of sugar, and it's an option that stands out against some of the other classic spritzes born out of Italian wine culture. [Canned sake cocktails](https://www.trendhunter.com/trends/canned-sakes) are on the rise as drinkers seek convenient, ready-to-drink options that offer a touch of sophistication. Sake’s smooth, subtly sweet profile and depth blend effortlessly with the slightly floral notes of lychee, and the M&S Lychee Sake Spritz offers a juicy, fizzy and refreshing experience with 6% ABV. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 56% | Activity: 53% | Freshness: 43% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Canned Sake Cocktails:** The rise in canned sake cocktails reflects a growing consumer demand for readily available, sophisticated beverages that retain traditional appeals with modern convenience. - **Exotic Fruit-infused Drinks:** The integration of unique fruits like lychee into alcoholic beverages is capturing consumer interest, providing an untapped market for beverages with novel flavor profiles. - **Low-alcohol Refreshing Spritzers:** Lower alcohol content in refreshing spritzers caters to health-conscious drinkers seeking lighter, more sessionable alcoholic options. ### Industries Being Reshaped - **Ready-to-drink Beverages:** With a growing trend toward convenience, the ready-to-drink beverage market is embracing premium offerings that blend traditional and contemporary flavors. - **Alcoholic Beverages:** The alcoholic beverage industry is seeing a shift towards innovative fusion drinks that incorporate diverse cultural elements and flavors. - **Flavored Sake Production:** Traditional sake producers can expand their market by experimenting with new flavors, targeting a broader audience interested in unique and refreshing alcoholic experiences. ## Related on Trend Hunter - [Sake-Based Beverages](https://www.trendhunter.com/trends/oishii-sake-spritz.md) - [Sake-Infused Yuzu Spritzes](https://www.trendhunter.com/trends/something-nothing.md) - [Canned Sake Cocktails](https://www.trendhunter.com/trends/sakebomb.md) - [Sweet Sake Wines](https://www.trendhunter.com/trends/sweet-sake-wine.md) - [Canned Umami Cocktails](https://www.trendhunter.com/trends/sake-cocktails.md) - [Low-Calorie Sake Sodas](https://www.trendhunter.com/trends/soke.md) - [Canned Sake Drinks](https://www.trendhunter.com/trends/sake-drinks.md) - [Sake-Spiked Lemonades](https://www.trendhunter.com/trends/bottled-sake-cocktail.md) - [Bubbly Canned Sakes](https://www.trendhunter.com/trends/summerfall.md)