# Decadent Protein Bars M&S' Low-Sugar High Protein Bars are Made with Natural Flavorings By Laura McQuarrie | Published 2025-04-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ms-high-protein-bars References: [gbnews](https://www.gbnews.com/lifestyle/food/marks-spencer-protein-bar-customer-reaction) & [marksandspencer](https://www.marksandspencer.com/food/peanut-butter-protein-bar/p/fdp60676638)  [M&S](https://www.trendhunter.com/trends/Boann-Distillery) spent two years perfecting its High Protein Bars, each of which boasts 20g of protein per portion and an [indulgent milk chocolate coating](https://www.trendhunter.com/trends/one-hersheys-double-chocolate). Although candy bar-like in flavor and texture, the High Protein Bars only contain natural flavorings and are [low in sugar](https://www.trendhunter.com/trends/trek). Already, customers have fallen in love with varieties like High Protein Cookies & Cream; Peanut Butter; Raspberry & Vanilla; and Salted Caramel, with many spreading the word that the new launches were well worth the wait. One of the biggest problems with protein bars is that they’re often chalky, dry, and packed with artificial ingredients that make them less nutritious. These uncompromising bars deliver the protein punch active individuals crave, plus the taste and textural consistencies that make their snacking experiences memorable for good reason. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 54% | Activity: 38% | Freshness: 39% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Related on Trend Hunter - [Low-Sugar Protein-Rich Candy Bars](https://www.trendhunter.com/trends/snickers-hi-protein-low-sugar.md) - [Dessert-Inspired Protein Bar Lineups](https://www.trendhunter.com/trends/raw-protein-bars.md) - [High-Protein Low-Sugar Snack Bars](https://www.trendhunter.com/trends/trek-high-protein-bars.md) - [Nutrient-Packed Protein Bars](https://www.trendhunter.com/trends/pure-protein-ammmaze-bars.md) - [Candy-Like Protein Bars](https://www.trendhunter.com/trends/misfit-plant-based-protein-bars.md) - [Popping Candy Protein Bars](https://www.trendhunter.com/trends/highprotein-bar.md) - [Naturally Flavored Protein Bars](https://www.trendhunter.com/trends/smul.md) - [Ice Cream Protein Bars](https://www.trendhunter.com/trends/ice-cream-protein-bars.md) - [High-Protein Low-Ingredient Snack Bars](https://www.trendhunter.com/trends/rxbar-high-protein.md)