# Easter Popcorn Treats The M&S Fried Egg Choccorn is a Sweet and Salty Easter Snack By Laura McQuarrie | Published 2023-03-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ms-fried-egg-choccorn References: [standard](https://www.standard.co.uk/shopping/esbest/easter/best-unusual-easter-eggs-b1063386.html) & [ocado](https://www.ocado.com/products/m-s-fried-egg-choccorn-599443011?utm_source=awin&utm_medium=affiliates&utm_campaign=awin-affiliates&utm_content=Evening+Standard&awc=22454_1677610197_30a49eba80ab681e76895cea511fb860#isAffiliate&clickref=xid:fr1677610089346jhe)  The Fried Egg Choccorn by M&S Food offers a different way for people to incorporate eggs into their Easter celebrations. This reinvented take on a classic Easter chocolate egg includes sweet notes from the white chocolate coating, as well as salty flavors from popcorn, plus a "yolk" made of salted caramel sauce. This year in particular, consumers are looking for a fresh take on traditional Easter egg treats and their desires are being realized with inventive products like this one that turn everyday snacks into seasonal treats. This vegetarian-friendly Easter snack promises to satisfy a sweet tooth in a unique way, all the while offering up a creative solution for eating chocolate for breakfast. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 47% | Activity: 60% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Multi-sensory Snacking:** Treats that offer different sensory experiences are becoming popular, which can potentially inspire the creation of new, innovative snacks. - **Easter-themed Snacks:** Seasonal or holiday-inspired snacks are becoming more in-demand, providing an opportunity for businesses to come up with creative and festive snack ideas. - **Sweet and Salty Combos:** Combining sweet and salty elements in snacks is becoming increasingly appealing to consumers, creating a space for businesses to experiment with different flavor combinations. ### Who This Affects Most - **Food and Beverage:** There is an opportunity for businesses to generate new, innovative snacks that merge popular flavors to create an exciting new taste experience. - **Seasonal Treats:** Creating seasonal treats that put a twist on conventional products is a way for businesses to tap into the holiday market and satisfy changing consumer preferences. - **Vegetarian Food:** Offering vegetarian-friendly snacks can tap into an expanding market of consumers who prioritize plant-based diets, providing a creative solution to the challenge of incorporating seasonal products to their eating habits. ## Related on Trend Hunter - [Caramelized Popcorn Easter Eggs](https://www.trendhunter.com/trends/baileys-chocolate-popcorn-egg.md) - [Breakfast-Inspired Easter Chocolates](https://www.trendhunter.com/trends/chocolate-egg-easter.md) - [Sweet Springtime Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-shed-easter-range.md) - [Speckled Easter Chocolate Snacks](https://www.trendhunter.com/trends/poppets-poppeggs.md) - [Chocolate Yolk Easter Buns](https://www.trendhunter.com/trends/dippy-egg-filled-hot-cross-buns.md) - [Cereal-Studded Easter Eggs](https://www.trendhunter.com/trends/rice-krispies-milk-chocolate-eggs.md) - [Private Label Easter Treats](https://www.trendhunter.com/trends/outrageously-chocolatey-custard-cream-biscuity-egg.md) - [Viral Chocolate Easter Eggs](https://www.trendhunter.com/trends/pistachio-kataifi-breton-egg.md) - [Easter Chocolate Snack Squares](https://www.trendhunter.com/trends/rice-krispies-square.md)