# Modernized Retailer Cafes The M&S Coffee Shop is Launching at M&S EPSOM By Michael Hemsworth | Published 2025-04-03 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/ms-coffee-shop References: [retailtimes](https://retailtimes.co.uk/ms-epsom-unveils-new-coffee-shop/) & [marksandspencer](https://www.marksandspencer.com)  The M&S Coffee Shop at the M&S EPSOM location in the UK has been opened by the brand as part of its initiative to [modernize the cafe concept experience](https://www.trendhunter.com/trends/brandor-coffee) and deliver an exceptional customer experience. The coffee shop concept puts a variety of fresh fare in the spotlight including breakfast rolls, wraps, toasties, sandwiches and sausage rolls alike, which are also on offer alongside [pastries and cakes](https://www.trendhunter.com/trends/paddy-scotts). The cafe will also offer a wide range of [barista-made coffees and iced drinks](https://www.trendhunter.com/trends/emmi-caff-latte-creamy) for shoppers to enjoy when taking a break. Store Manager, M&S EPSOM Ellie Doe spoke on the refreshed M&S Coffee Shop saying, "We’re delighted to launch our brand new M&S Coffee Shop this week. Our customers in Epsom can get ready to enjoy a coffee break in stylish surroundings with the same M&S commitment to delicious, great quality, and trusted value.” ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 45% | Activity: 42% | Freshness: 38% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Hybrid Retail-cafe Spaces:** Retailer cafes like the M&S Coffee Shop are blurring the lines between shopping and dining, creating immersive experiences that encourage longer customer dwell times. - **Premium Coffee Experience:** Offering barista-made coffees and a variety of sophisticated beverages, retailer cafes are setting new standards for premium coffee experiences in traditional retail settings. - **Focus on Fresh and Diverse Menus:** Having a diverse and fresh food menu, these modern cafes allow retailers to cater to evolving consumer tastes and enhance in-store dining options. ### Sectors Adopting This - **Retail and Consumer Goods:** Integrating cafes into retail environments transforms the shopping experience, adding new revenue streams and fostering brand loyalty. - **Food and Beverage:** Retailer cafes are entering the competitive landscape of food and beverage, focusing on quality and convenience to draw in more consumers. - **Coffee Industry:** The expansion into premium coffee offerings presents a lucrative innovation angle for the coffee industry within non-traditional retail locations. ## Related on Trend Hunter - [Hybrid Retail Cafes](https://www.trendhunter.com/trends/tasty-by-greggs.md) - [Coffee-to-Go Retail Concepts](https://www.trendhunter.com/trends/caf-delice-coffee-concept.md) - [On-the-Go Coffee Bars](https://www.trendhunter.com/trends/the-nespresso-bar.md) - [Ready-to-Mix Espresso Coffees](https://www.trendhunter.com/trends/nescaf-espresso-concentrated.md) - [Micro-Batching Coffee Concepts](https://www.trendhunter.com/trends/in-store-coffee-concept.md) - [Consumer-Driven Cafe Menus](https://www.trendhunter.com/trends/costa-coffee-menu.md) - [Restored Cafe Culture Retailers](https://www.trendhunter.com/trends/starbucks-coffee-house.md) - [Micro Workplace Cafe Concepts](https://www.trendhunter.com/trends/moments-by-lavazza-professional.md) - [Dynamic Cafe Menu Additions](https://www.trendhunter.com/trends/costa-coffee-2.md)