# Uplifting Liquid Foundations MS BEAUTiLAB's Foundation Boosts Self-Esteem, Mood & Relieves Stress By Laura McQuarrie | Published 2020-10-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ms-beautilab References: [premiumbeautynews](https://www.premiumbeautynews.com/en/ms-beautilab-designs-a-foundation) [MS BEAUTiLAB](https://www.trendhunter.com/trends/sugar-rush-packaging) makes a foundation that contains pigments treated with the C8-silk lipoamino acids (MaestraColors+ Safe) which has been shown to support "a significant increase in self-esteem and pleasant emotion, and a significant decrease in general stress." MS BEAUTiLAB partnered with Greentech to provide scientific evidence that the foundation had an impact on well-being and emotions and a randomized crossover study was conducted to assess self-esteem, stress, mood and emotion as a result of applying [two foundations](https://www.trendhunter.com/trends/gno-serum-foundation). The results of the study show that the pigments included in MS BEAUTiLAB's product have the potential to bring new benefits to a foundation. Beyond having an impact on physical appearances, makeup and skincare products are being created to have an impact on consumers' [mood and wellness](https://www.trendhunter.com/trends/hydra-creme-100h-water-lock). Image Credit: MS BEAUTiLAB ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 25% | Activity: 35% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Emotional Well-being Beauty:** Creating makeup and skincare products that have a positive impact on consumers' mood and wellness. - **Scientifically Supported Cosmetics:** Partnering with scientific research to provide evidence of the impact of cosmetic products on well-being and emotions. - **Psychoemotional Skincare:** Integrating ingredients that have been shown to relieve stress and boost self-esteem into skincare products. ### Where This Applies - **Beauty and Cosmetics:** Exploring new formulas and ingredients that can enhance emotional well-being through beauty and cosmetics products. - **Wellness and Self-care:** Developing holistic wellness products that go beyond physical appearance to address consumers' emotional and mental well-being. - **Research and Development:** Collaborating with scientific organizations to study and validate the impact of cosmetic products on mood, emotions, and well-being. ## Related on Trend Hunter - [Clean Mindful Cosmetics](https://www.trendhunter.com/trends/sonela.md) - [Mood-Lifting Neurocosmetics](https://www.trendhunter.com/trends/loya.md) - [Calming Neurocosmetic Skincare](https://www.trendhunter.com/trends/skin-to-mind.md) - [Mood-Elevating Skincare](https://www.trendhunter.com/trends/xomd.md) - [Skin Booster Foundations](https://www.trendhunter.com/trends/hd-skin-hydra-glow-foundation.md) - [Makeup Foundation Coverage Technologies](https://www.trendhunter.com/trends/foundation-coverage.md) - [Mood-Boosting Moisturizers](https://www.trendhunter.com/trends/hydra-creme-100h-water-lock.md) - [Skincare-Inspired Foundations](https://www.trendhunter.com/trends/simply-ageless-skin-perfector-essence-foundation.md) - [Stress-Reducing SPF Mists](https://www.trendhunter.com/trends/beame.md)