# Influencer-Backed Home Collections Mrs Hinch Launches a New 'Vacay Vibes' Collection Across the UK By Kanesa D | Published 2024-04-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mrs-hinch References: [grocerytrader](https://grocerytrader.co.uk/mrs-hinch-launches-mega-pg-vacay-vibes-collection-across-home-fabric-care-products/) & [tesco](https://www.tesco.com/groceries/en-GB/products/316438293)  The Mrs Hinch '[Vacay Vibes'](https://www.trendhunter.com/trends/surf-lifestyle-brand) Limited Edition collection has debuted in selected stores nationwide, offering a unique olfactory experience through scents like Orange Blossom and Coastal Cypress. Mrs Hinch has curated this exclusive collection to infuse UK homes with the essence of a Mediterranean getaway throughout the spring and summer. The Vacay Vibes collection introduces a meticulously crafted scent blend featuring notes of fresh florals from Orange Blossom and the crisp, rejuvenating aroma of Coastal Cypress. The Vacay Vibes collection is integrated across beloved home care brands such as Fairy, [Flash](https://www.trendhunter.com/trends/mrs-hinchs-cosy-season-collection), and [Febreze](https://www.trendhunter.com/trends/febreze-scent-of-the-year) and laundry favorites such as Bold and Lenor. The 'Vacay Vibes' collection is now available at select retailers across the UK while quantities last. Image Credit: mrshinchhome ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 36% | Activity: 33% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Luxury Homeware Collaborations:** Opportunity to leverage influencer partnerships for exclusive product lines. - **Sensory Home Experiences:** Exploring new scent combinations to enhance home environments. - **Cross-brand Integration Strategies:** Innovating through collaborations across multiple household product categories. ### Who This Affects Most - **Home Fragrance:** Potential for expanding market share through influencer-backed collections. - **Home Care Products:** Exploring premium collaborations to differentiate in a competitive market. - **Laundry Detergent Brands:** Opportunity for creating unique scents to appeal to a broader consumer base. ## Related on Trend Hunter - [Autumnal Cleaning Product Campaigns](https://www.trendhunter.com/trends/mrs-hinchs-cosy-season-collection.md) - [Fragrance-Focused Cleaning Products](https://www.trendhunter.com/trends/fabulosa-seasonal-collections.md) - [Hotel-Inspired Home Scenting Products](https://www.trendhunter.com/trends/hotel-collection.md) - [Hotel-Inspired Home Fragrances](https://www.trendhunter.com/trends/the-hotel-collection.md) - [Summertime Cleaning Products](https://www.trendhunter.com/trends/cif-multipurpose-sprays.md) - [Gingerbread-Scented Cleaning Products](https://www.trendhunter.com/trends/mrs-meyers-holiday-collection.md) - [Scent-Focused Style Boards](https://www.trendhunter.com/trends/air-wick-x-lindsay-hubbard.md) - [Free-From Springtime Cleaning Products](https://www.trendhunter.com/trends/mrs-meyers-dewdrop.md) - [Beachside Home Fragrances](https://www.trendhunter.com/trends/home-fragrance-collection.md)